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Future Mini JCW models likely to be electrified

High-performance Mini Coopers need to be small, nimble, and relatively quick. One thing they don't necessarily need to be, according to the company's U.S. leadership, is gasoline-powered.  In an interview with Motor Authority, Mini USA Vice President Mike Peyton said that electrification is on the table for the range-topping John Cooper Works variants, which have traditionally been powered by a high-output turbocharged engine. The latest and greatest in the lineup, the 2020 Mini John Cooper Works GP, takes the formula to a new extreme, pairing a 301-horsepower mill with out-of-this-world aero. Peyton says that powertrains don't necessarily have to sound or feel the way traditionalists expect in order to be fun. It certainly doesn't have to feel that way in order to be fast; Tesla drivers can attest to that, as can those who have been fortunate enough to pilot some of the latest electrified hypercars.  He also acknowledged that while the future may be electric, that future is still a ways off. Mini is still waiting for advances in battery technology that will allow its performance models to deliver on other key expectations — namely handling. Minis are expected to be, well, miniature, and the additional weight of a current-generation, high-capacity battery is antithetical to that formula.  The take-away? The future of Mini performance is electric, but that future is still distant. So while the Mini Cooper SE and Mini E Countryman plug-in hybrid may give us a taste of Mini's approach to electrification, it could be some time before we see the company's highest-performance variants dabble in same space. 

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Meet Vini, the V8-powered second-generation Mini Hardtop

There are several ways to extract horsepower from a Mini Hardtop, and most are far more straight-forward than squeezing a V8 engine under the clamshell hood. And yet, at the request of a client, England-based EDM Racing is well into the process of doubling the retro-styled hatchback's cylinder count while making it rear-wheel drive. Amusingly called Vini, the V8-powered Mini started life as a 2007 Cooper S. It had a little over 100,000 miles on its odometer when David Power, the managing director of suspension bushing expert Powerflex, instructed EDM Racing to prepare it for an improbable engine swap. As mechanics stripped it to the bare metal, Power sourced a 4.0-liter, 415-horsepower V8 and a matching seven-speed automatic transmission from an E92-generation BMW M3 and began figuring out how to make it fit into a city-friendly hatchback delivered new with a 172-horsepower, 1.6-liter four-cylinder engine. Installing the new drivetrain directly behind the front seats would have likely been the easiest solution from a packaging standpoint, but the team decided to keep the front-engined layout. The conversion consequently required chopping out significant chunks of the Hardtop's firewall and floor, so EDM Racing started by designing and welding in a roll cage to maintain the car's structural integrity. The firm then installed modified front and rear subframes from a Subaru Impreza to keep the four wheels in their original position, or as close to it as possible. Power stressed he wants Vini to look nearly stock, especially when it comes to its track width, meaning punching out the wheel arches Renault 5 Turbo-style was out of the question.  The V8 fits surprisingly well in the Mini's engine bay, and it keeps the car's weight distribution in check. Power originally considered using a Subaru-built flat-four or a straight-six from an earlier M3, but both would have put too much weight ahead of the front wheels. Installing the automatic transmission was more difficult, however. "Making it all work in an OEM fashion will be a challenge for sure, but no more so than the most galling part of the project so far: Chopping out a transmission tunnel wide enough to accept the Getrag. I was aware of the dangers associated with cutting too much away and removing integral strength from the shell in the process, hence why we tackled the job in set stages and with the cage [installed]," EDM Racing's Elliott Dunmore explained.