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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Junkyard Gem: 1977 Mercury Bobcat

Cultural memory of the Ford Pinto, 38 years after the last new ones were sold, boils down to one thing today: the notorious "exploding Pinto" stories of the late 1970s. Yes, many Pinto jokes were told, the resale value of Pintos crashed, and few paid any attention to the fact that most of the cars sold with the fuel tank between the rear axle and the bumper — that is, just about every Detroit car made during the era — suffered from the same weakness. The Mercury version of the Pinto was badged as the Bobcat, but nobody told Bobcat jokes. Here's a '77 Mercury Bobcat 3-Door in vivid Medium Jade paint, spotted in a Denver self-service yard. The Pinto with glass rear hatch was known as the Pinto Runabout in 1977, while Mercury called this car the " Bobcat 3-door with Glass Third Door." When a car sits for years or decades in High Plains Colorado, rodents tend to nest in it. This Bobcat's air cleaner made a cozy home for our Hantavirus-carrying friends. The 1970s were the last gasp for eye-searingly green vinyl car interiors. Since the Bobcat was a luxed-up Pinto, the door panels have shinier trim than what you'd have had in a proletariat-grade Pinto. Pinto/Bobcat transmission choices boiled down to two: a four-speed manual or a three-speed automatic. Unusually for a Malaise Era Mercury, this one has the manual. Most Pintos and Bobcats came with four-cylinder engines, ranging from the 1.6-liter pushrod Kent to the 2.3-liter engine that lived on for many post-Pinto years in Ford Rangers. This car has the 2.3, rated at 89 horsepower, but the same 2.8-liter Cologne V6 that powered the Capri was available as an option in the Bobcat. That engine made a mighty 93 horsepower. These cars were not too miserable to drive by econobox standards of their time, at least when they had three pedals. You'd blow the doors off a '77 Corolla with a 4-speed Bobcat in a drag race, though the Corolla got better fuel economy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Gives you hundreds of pounds more car than most small imports and includes standard self-adjusting rear brakes! Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Junked 1979 Mercury Bobcat View 15 Photos Auto News Mercury Automotive History ford pinto bobcat

Impala SS vs. Marauder: Recalling Detroit’s muscle sedans 

Impala SS vs. Marauder — it was comparo that only really happened in theory. ChevyÂ’s muscle sedan ran from 1994-96, while MercuryÂ’s answer arrived in 2003 and only lasted until 2004. TheyÂ’re linked inextricably, as there were few options for powerful American sedans during that milquetoast period for enthusiasts. The debate was reignited recently among Autoblog editors when a pristine 1996 Chevy Impala SS with just 2,173 miles on the odometer hit the market on Bring a Trailer. Most of the staff favored the Impala for its sinister looks and said that it lived up to its billing as a legit muscle car. Nearly two-thirds of you agree. We ran an unscientific Twitter poll that generated 851 votes, 63.9 percent of which backed the Impala. Muscle sedans, take your pick: — Greg Migliore (@GregMigliore) April 14, 2020 Then and now enthusiasts felt the Impala was a more complete execution with guts. The Marauder, despite coming along later, felt more hacked together, according to prevailing sentiments. Why? On purpose and on paper theyÂ’re similar. The ImpalaÂ’s 5.7-liter LT1 V8 making 260 horsepower and 330 pound-feet of torque was impressive for a two-ton sedan in the mid-Â’90s. The Marauder was actually more powerful — its 4.6-liter V8 was rated at 302 hp and 318 lb-ft. The ImpalaÂ’s engine was also used in the C4 Corvette. The MarauderÂ’s mill was shared with the Mustang Mach 1. You can see why they resonated so deeply with Boomers longing for a bygone era and also captured the attention of coming-of-age Gen Xers. Car and DriverÂ’s staff gave the Marauder a lukewarm review back in ‘03, citing its solid handling and features, yet knocking the sedan for being slow off the line. In a Hemmings article appropriately called “Autopsy” from 2004, the ImpalaÂ’s stronger low-end torque and smooth shifting transmission earned praise, separating it from the more sluggish Mercury. All of this was captured in the carsÂ’ acceleration times, highlighting metrically the differences in their character. The Impala hit 60 miles per hour in 6.5 seconds, while the Marauder was a half-second slower, according to C/D testing. Other sites have them closer together, which reinforces the premise it really was the little things that separated these muscle cars. Both made the most of their genetics, riding on ancient platforms (FordÂ’s Panther and General MotorsÂ’ B-body) that preceded these cars by decades. Both had iconic names.