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Curtain officially comes down on Mercury as dealers remove signage

The process of shutting down the Mercury is complete. Ford officially made the decision to close its mid-level brand in June of 2010. In the months that followed, Ford offered its dealers money to stop selling the cars, with production shutting down in September. The last Mercury, a Mariner, rolled off the assembly line in the beginning of October and former spokesperson Jill Wagner said her good-byes to both the car and her job. Now the last piece of the brand has come down as dealers are removing any and all Mercury signage from their lots.
[Source: Detroit News]Read | Permalink | Email this | Comments

Junkyard Gem: 1977 Mercury Bobcat

Cultural memory of the Ford Pinto, 38 years after the last new ones were sold, boils down to one thing today: the notorious "exploding Pinto" stories of the late 1970s. Yes, many Pinto jokes were told, the resale value of Pintos crashed, and few paid any attention to the fact that most of the cars sold with the fuel tank between the rear axle and the bumper — that is, just about every Detroit car made during the era — suffered from the same weakness. The Mercury version of the Pinto was badged as the Bobcat, but nobody told Bobcat jokes. Here's a '77 Mercury Bobcat 3-Door in vivid Medium Jade paint, spotted in a Denver self-service yard. The Pinto with glass rear hatch was known as the Pinto Runabout in 1977, while Mercury called this car the " Bobcat 3-door with Glass Third Door." When a car sits for years or decades in High Plains Colorado, rodents tend to nest in it. This Bobcat's air cleaner made a cozy home for our Hantavirus-carrying friends. The 1970s were the last gasp for eye-searingly green vinyl car interiors. Since the Bobcat was a luxed-up Pinto, the door panels have shinier trim than what you'd have had in a proletariat-grade Pinto. Pinto/Bobcat transmission choices boiled down to two: a four-speed manual or a three-speed automatic. Unusually for a Malaise Era Mercury, this one has the manual. Most Pintos and Bobcats came with four-cylinder engines, ranging from the 1.6-liter pushrod Kent to the 2.3-liter engine that lived on for many post-Pinto years in Ford Rangers. This car has the 2.3, rated at 89 horsepower, but the same 2.8-liter Cologne V6 that powered the Capri was available as an option in the Bobcat. That engine made a mighty 93 horsepower. These cars were not too miserable to drive by econobox standards of their time, at least when they had three pedals. You'd blow the doors off a '77 Corolla with a 4-speed Bobcat in a drag race, though the Corolla got better fuel economy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Gives you hundreds of pounds more car than most small imports and includes standard self-adjusting rear brakes! Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Junked 1979 Mercury Bobcat View 15 Photos Auto News Mercury Automotive History ford pinto bobcat

Report: Last Mercury for retail business built on Sunday

Ford is already well into winding down its Mercury line, and the autoamker has announced that the very last of the soon-to-be dead brand's products built for retail sales was manufactured on Sunday, October 3. The final Mercury Mariner rolled off of the assembly line at the company's Kansas City facility, putting an end to a brand with over 70 years of history behind it.
Even after the Mariner heads off into the automotive sunset, Ford says that it will continue to manufacture a handful of Mercury models for fleet and government service for a while longer, though mum's the word on how long we can expect that practice to continue.
Interestingly enough, according to USA Today, most incentives on Mercury vehicles have all but dried up, even as the brand's August production increased by 120 percent compared to July's figures. Instead of cash on the hood, some areas are offering no-cost maintenance or similar programs. Even so, Mercury has continued to out-sell Lincoln right to the end - besting Ford's luxury arm's sales by nine percent in August.