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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Ford finds flex-fuel engine design plays big role in emissions output

How bad is ethanol for your engine? There's been a lot of debate on this issue as the US considers upping the biofuel content in the national gasoline supply from 10 percent (E10) to 15 percent (E15). The ethanol industry and some scientists say higher ethanol blends show no "meaningful differences" in new engines while the oil industry says ethanol creates health risks. Researchers working at the Ford Research and Innovation Center decided to take a closer look at how a wide range of gas-ethanol blends - E0, E10, E20, E30, E40, E55 and E80 - affected the emissions coming out of a flex-fuel 2006 Mercury Grand Marquis. To see the full report, printed in the journal Environmental Science & Technology, requires payment, but there is an abstract and Green Car Congress has some more details. The gist is that, "with increasing ethanol content in the fuel, the tailpipe emissions of ethanol, acetaldehyde, formaldehyde, methane, and ammonia increased." At least NOx and NMHC emissions decreased. The researchers say that the effects are due to the fuel and "are expected for all FFVs," but that the way that a manufacturer calibrates the engine will affect NOx, THC, and NMOG emissions. It's this last bit that's important, since the researchers found, "Higher ethanol content in gasoline affects several fundamental fuel properties that can impact emissions. ... These changes can have positive or negative effects that can depend on engine design, hardware, and control strategy. In addition to direct emissions impacts, higher ethanol content fuel can also provide more efficient combustion and overall engine operation under part-load conditions and under knock-limited higher-load conditions." So, as we head towards more ethanol in our fuel supply (maybe), manufacturers are going to need to learn how to burn it most efficiently.

Junkyard Gem: 1970 Mercury Cougar

The plot of the Mercury Cougar story took a lot of strange twists and turns during its 35 or so years, from ponycar to immense luxobarge to family sedan to station wagon to Integra competitor. Examples of the first Cougar generation are nearly extinct in American wrecking yards, so I was excited to spot this one in Denver. Lest you shed any tears over this car going to the crusher, know that it was suffering from the ravenous teeth of the Rust Monster long before it got here. The 1967-1970 Cougar was based on the Mustang platform of the same era, and so it was a sleeker and quicker cat than its successors. Still, the longer wheelbase, extra equipment and all the cool-looking bodywork added some heft; the 1970 Mustang hardtop with V8 scaled in at 2,923 pounds, while the 1970 Cougar weighed 3,307 pounds. The current Ford Focus would fit just between those two weights. There was also a mid-cycle refresh in that era, with the '67-'68 and '69-'70 having different exterior styling and interiors. The '69 and '70 had different front end styling as well, with the latter re-adopting the vertical grille slats featured on the earlier model years. The '69 has horizontal slats. The drivetrain and just about everything else of value has been shorn from this car, perhaps before it arrived in this yard. In 1970, a bewildering assortment of V8 engines was available in the Cougar, including a Boss 302, two completely different 351s, and a 335-horse Cobra Jet 428. The base engine was a 351 Windsor making 250 gross horsepower. Since car rooftops mostly don't rust, why would someone cut out this one? Sheet metal needed for patching a leaky shed roof, perhaps? This 2005-2006 Denver Nuggets window sticker indicates that the car was on the street (probably) as recently as 11 years ago. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's savage. It's cool. It's primitive. It's sleek. It's wild. It's elegant. Password for action in the 70s! Featured Gallery Junked 1970 Mercury Cougar View 18 Photos Auto News Mercury