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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Icon and Stealth EV are building an electric Derelict Mercury

Icon, a company known for its high-quality restomod vehicles, is building another Derelict, this one a 1949 Mercury coupe. While the fact Icon is building another one of its sleeper hot rods with patina isn't the most shocking, what's under the hood is. The company has teamed up with Stealth EV to turn this latest Derelict into an electric car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The car was shown in the above Twitter post with video. The exterior is just what you'd expect from an Icon Derelict. It's solid but with a weathered finish. And even as the guy from Stealth EV approaches the car, it looks like it has a V8 under the hood. But as he explains, there's actually the two motor controllers and half of a Tesla battery pack under there. It's just that they've all been given some classy looking metal casings and mounted to look like a V8. Apparently the motors themselves are in the transmission tunnel. The Stealth EV rep says it uses a pair of AM Racing motors. Depending on which motor controllers the companies are using, those motors could produce as much as 700 horsepower. Power will go to the rear wheels and no transmission will be used, making it direct drive. It will have a limited-slip differential, and the whole car sits on an Art Morrison chassis with independent suspension. This actually isn't the first electric Icon, nor the first developed with Stealth EV. Before this, the companies created a totally awesome electric Volkswagen Thing. That little truck made much less power at 180 horses, but it was also a way smaller and lighter vehicle. Related Video:

Junkyard Gem: 1989 Mercury Tracer Four-Door Hatchback

During the life of the Mercury brand, which began in 1939 and ended in 2011, nearly every Mercury sold in North America was a cosmetically enhanced version of some Ford model also sold here. The exceptions to this rule came when Mercury sold Fords originally designed for non-North American markets, and for which no Ford-branded version existed on our shores. The 1991-1994 Capri was such a car, as was the 1999-2002 Cougar (the Mondeo-based Cougar was unique among all Mercuries in that no other cars in the sprawling Ford Empire shared its body). The 1970-1978 Capri was sold through Mercury dealers here, but never had Mercury badging. One of the rarest of all these Mercury cars was the first-generation Tracer, a Mazda design that made its way here via Australia. The bloodline of the Tracer goes back to the Mazda 323, the ancestor of today's Mazda3 and the platform used for all those US-market Ford Escorts of the 1990s. Starting in 1991, the Tracer name went onto badge-engineered Escorts, according to Mercury tradition, but the 1988-1989 Tracers were based on the Australian-market Ford KE Laser. Underneath all of those cars (as well as the early-1990s Capris) lived Mazda 323 running gear, of course. This one nearly made it to the 175,000-mile mark during its time on the road, which is respectable by the standards of 1980s Mazdas. With an automatic transmission transferring the 84 horses from its Mazda B6 engine to the front wheels, this car wouldn't have offered a great deal of driving excitement. 1989 Tracer buyers could choose between a two-door hatchback, a four-door hatchback, and a four-door wagon. Not many Americans hurried over to their local Mercury dealers to buy Tracers, despite the fact that the nearest Ford-badged identical twins were on the other side of the globe. Mercury still seemed relevant in the late 1980s, but its days were numbered. The actress driving the Tracer in this TV commercial seems to have the same deer-in-headlights facial expression of the hapless driver-training students in the 1968 AMC Rebel commercial.