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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Junkyard Gem: 1972 Mercury Cougar XR-7

Starting with the 1939 model year and continuing through 2011, the rule in Dearborn was that most Ford models would get a dressed-up sibling wearing Mercury badges (and Canadians even got Mercury F-100s and Econolines). When the Mustang first hit showrooms in 1964, the countdown for a Mercurized version began. That car, the Cougar, debuted as a 1967 model marketed as "the man's car." Today's Junkyard Gem is a much-abused example of the early-1970s Cougar, found in a San Francisco Bay Area car graveyard a while back. Just as the Mustang packed on weight and price as the 1960s became the 1970s, the even more heavily gingerbreaded Cougar did the same. For 1971 through 1973, the Cougar was still based on the Mustang chassis but weighed several hundred additional pounds and was more than seven inches longer. The curb weight for this car was 3,298 pounds, versus 2,941 pounds for the lightest '72 Mustang coupe. Yes, there's a Mustang underneath all that chrome! When the Mustang went to a modified Pinto chassis starting in the 1974 model year, the Cougar moved over to the midsize Torino platform and stayed there until it rejoined the Mustang on the Fox platform for 1980 (though the honor of being the Mustang's near-twin went to the Mercury Capri at that point). For 1989, the Cougar became an MN12 Thunderbird sibling, where it remained through its 30th anniversary … and then the Cougar got the axe. The Cougar story wasn't done at that point, however, because the name got revived in 1999 with a Mondeo-based version that lasted through 2002 and bears the distinction of being one of the few Mercury models with no corresponding Ford-badged counterpart. Along the way, there were Cougar sedans and even station wagons, with the curb weight of the heaviest-ever Cougar bloating to well over two tons (the winner of that honor is the 1977 Cougar Villager wagon, scaling in at an astounding 4,482 pounds). In 1972, though, all new Cougars were coupes or convertibles, and all of them came with factory V8 power. The build tag on this one tells us that it was assembled at the River Rouge compound in Dearborn and sold via the Kansas City sales office. That tells us that someone drove this car to California after buying it in the Midwest; Ford also built 1972 Cougars in San Jose, so California Mercury shoppers would have bought locally-produced ones. It's a top-end XR-7 in Medium Bright Yellow paint, with the interior in Medium Ginger.

Ford recalling 450,000 Fusion, Mercury Milan sedans

Ford has announced a pair of recalls, and both are critical safety issues. The exponentially larger of the two recall campaigns affects over 450,000 Ford Fusion and Mercury Milan sedans manufactured at the Hermosillo plant between July 21, 2008, and March 4, 2011. The canister purge valve in the fuel tank could malfunction and could cause the top of the tank to crack and leak fuel. That could cause a fire, although Ford "is not aware of any accidents, injuries or fires" resulting from the issue. Affected vehicles will have their ECU software updated and their fuel tanks inspected for potential replacement. The company estimates there are 411,205 affected units in the United States (and its federalized territories), plus another 33,605 in Canada, and 7,055 in Mexico. The second recall affects 13 F-650 trucks. The column shifter's park position mechanism may fracture and let the truck roll away unexpectedly. Those 2016 models built in Ohio between July 29 and September 3, 2015 are all located in the US. Fixing the problem will require replacing the steering column and reconfiguring the instrument panel. FORD ISSUES TWO SAFETY RECALLS IN NORTH AMERICA DEARBORN, Mich., Nov. 23, 2015 – Ford Motor Company is issuing two safety recalls in North America. Ford is not aware of any accidents, injuries or fires related to these conditions. Details are as follows: Ford issues safety recall for certain 2010-2011 Ford Fusion and Mercury Milan vehicles in North America for potential fuel tank issue Ford Motor Company is issuing a safety recall for approximately 450,000 2010-2011 Ford Fusion and Mercury Milan vehicles for a potential issue with the fuel tank. Some of these vehicles might have a canister purge valve that does not work properly, causing internal pressure changes inside the fuel tank. Repeated pressure changes inside the tank could result in a crack on the top of the tank, possibly allowing fuel to leak. A fuel leak in the presence of an ignition source can lead to a fire. Ford is not aware of any accidents, injuries or fires related to this condition. Affected vehicles include certain 2010-2011 Ford Fusion and Mercury Milan vehicles built at Hermosillo Assembly Plant from July 21, 2008 through March 4, 2011. There are a total of approximately 451,865 vehicles that might be affected in North America, including 411,205 vehicles in the United States and federalized territories, 33,605 in Canada and 7,055 in Mexico.