1965 - Mercury Monterey on 2040-cars

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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Junkyard Gem: 1992 Mercury Grand Marquis LS

We've all been seeing the instantly familiar Ford Crown Victoria P71 Police Interceptor on North American roads for what seems like forever, though in fact the very first of the aerodynamic Crown Vics didn't appear until a mere 31 years ago. Yes, after more than a decade of boxy LTD Crown Victorias, Dearborn took the late-1970s-vintage Panther platform and added a brand-new, Taurus-influenced smooth body and modern overhead-cam V8 engine, giving us the 1992 Ford Crown Victoria. The rule was, since 1939, that (nearly) every Ford model needed a corresponding Mercury, and so the Mercury Division applied different grille and taillights and the rejuvenated Grand Marquis was born. Here's one of the first of those cars to be built, now residing in a Denver-area self-service boneyard. The Marquis name goes respectably far back, to the late 1960s and a Mercurized version of the Ford LTD hardtop. The Grand Marquis began life as the name for an interior trim package on the 1974 Marquis Brougham (also LTD-based), eventually becoming a model in its own right for the 1979 model year. Today's Junkyard Gem came off the Ontario assembly line in March 1991, making one of the very first examples built. For 1992 (and through 2011), the Grand Marquis was a Crown Victoria with slightly enhanced bragging rights. This one has the top-grade LS trim, with an MSRP of $20,644 (that's about $44,370 in inflation-adjusted 2022 dollars). The corresponding Ford-badged model (built on the same assembly line by the same workers) would have been the Crown Victoria LX, which actually cost a bit more: $20,987 ($44,910 now). The very cheapest civilian 1992 Crown Vic cost just $19,563 ($42,045 today). There weren't any powertrain differences between the Crown Victoria and Grand Marquis in 1992. The only engine available was this Modular 4.6 SOHC V8, rated at either 190 (single exhaust) or 210 (dual exhaust) horsepower. The transmission was a four-speed automatic with overdrive. How many miles are on this one? Can't say! Based on the worn-out interior, I'm going to guess 221,719 miles passed beneath this car's wheels during its 32-plus years on the road. I've seen some very high-mile Police Interceptors, of course, including one with 412,013 miles, but Ford didn't go to six-digit odometers in the Grand Marquis until a bit deeper into the 1990s. Thanks to flawed speech-to-text applications on smartphones, the Grand Marquis is known as the "Grandma Keith" to many of us today.

Junkyard Gem: 1977 Mercury Bobcat

Cultural memory of the Ford Pinto, 38 years after the last new ones were sold, boils down to one thing today: the notorious "exploding Pinto" stories of the late 1970s. Yes, many Pinto jokes were told, the resale value of Pintos crashed, and few paid any attention to the fact that most of the cars sold with the fuel tank between the rear axle and the bumper — that is, just about every Detroit car made during the era — suffered from the same weakness. The Mercury version of the Pinto was badged as the Bobcat, but nobody told Bobcat jokes. Here's a '77 Mercury Bobcat 3-Door in vivid Medium Jade paint, spotted in a Denver self-service yard. The Pinto with glass rear hatch was known as the Pinto Runabout in 1977, while Mercury called this car the " Bobcat 3-door with Glass Third Door." When a car sits for years or decades in High Plains Colorado, rodents tend to nest in it. This Bobcat's air cleaner made a cozy home for our Hantavirus-carrying friends. The 1970s were the last gasp for eye-searingly green vinyl car interiors. Since the Bobcat was a luxed-up Pinto, the door panels have shinier trim than what you'd have had in a proletariat-grade Pinto. Pinto/Bobcat transmission choices boiled down to two: a four-speed manual or a three-speed automatic. Unusually for a Malaise Era Mercury, this one has the manual. Most Pintos and Bobcats came with four-cylinder engines, ranging from the 1.6-liter pushrod Kent to the 2.3-liter engine that lived on for many post-Pinto years in Ford Rangers. This car has the 2.3, rated at 89 horsepower, but the same 2.8-liter Cologne V6 that powered the Capri was available as an option in the Bobcat. That engine made a mighty 93 horsepower. These cars were not too miserable to drive by econobox standards of their time, at least when they had three pedals. You'd blow the doors off a '77 Corolla with a 4-speed Bobcat in a drag race, though the Corolla got better fuel economy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Gives you hundreds of pounds more car than most small imports and includes standard self-adjusting rear brakes! Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Junked 1979 Mercury Bobcat View 15 Photos Auto News Mercury Automotive History ford pinto bobcat