1954 Mercury Monterey 2 Dr Sport Coupe "beautiful" No Reserve!! on 2040-cars

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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Junkyard Gem: 1995 Mercury Tracer Trio

With the rise of Radwood, cars with exaggerated characteristics associated with the 1980s and 1990s are cool again. That means some combination of pastel and/or neon colors, squiggly squeezed-from-toothpaste-tube graphics, nonfunctional decklid spoilers, giant TURBO badging, and kicky youth-centric nomenclature are required if you want your wheels to be considered in compliance with the sacred tenets of Radism. I do my best to find rad machinery while crawling around in car graveyards, and since I came of driving age in 1982 I know a bit about the subject. Today's rare Junkyard Gem shows us the Mercury Division's belated attempt to sell fun cars to rad-leaning youngsters: a Tracer Trio, found in a Denver yard a few weeks back. The Trio package added 310 bucks to the cost of the $11,280 base Tracer sedan (that's about $575 on a $20,925 car in 2022 dollars), and it got the hip-and-trendy young buyer a leather-wrapped steering wheel, seven-spoke wheels, a decklid spoiler and these rad fender badges. I'm going to say that the much louder graphics and candy-cane-colored displacement badges on the Pontiac Sunbird W25 out-radded the Tracer Trio by a mile, but then Pontiac generally out-radded everyone in those days. Even Plymouth got into the act with such radness as the Breeze Expresso and Sundance Duster (we'll overlook the anti-rad Horizon Miser here). Perhaps tellingly, Mercury, Pontiac and Plymouth all got the "Old Yeller" treatment not long after the Rad Era ended. The Tracer name always went on Mercuries built on Mazda platforms, starting with the Australia-built, Ford Laser-based 1987-1989 cars and then continuing with Mexico-assembled, Ford Escort-based 1991-1996 cars. That generation of Escort/Tracer was mechanical twins with the Mazda Protege, itself the bridge between the 323 and the Mazda3. Some Tracers got the a 1.8-liter Mazda engine that was related to the Miata's engine, but this one has the pure-Detroit CVH 1.9. You're looking at 88 horsepower right here; the Mazda 1.8 offered 127 horses. At least the original buyer of this car got the base five-speed manual transmission instead of forking over $815 extra (about $1,510 today) for the four-speed slushbox. As a 29-year-old slacker living in San Francisco's Mission District and driving a hooptie '65 Chevy Impala sedan at the time, I would have taken the manual transmission without the Trio package, had I been forced to buy a new Tracer.