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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Junkyard Gem: 1989 Mercury Tracer Four-Door Hatchback

During the life of the Mercury brand, which began in 1939 and ended in 2011, nearly every Mercury sold in North America was a cosmetically enhanced version of some Ford model also sold here. The exceptions to this rule came when Mercury sold Fords originally designed for non-North American markets, and for which no Ford-branded version existed on our shores. The 1991-1994 Capri was such a car, as was the 1999-2002 Cougar (the Mondeo-based Cougar was unique among all Mercuries in that no other cars in the sprawling Ford Empire shared its body). The 1970-1978 Capri was sold through Mercury dealers here, but never had Mercury badging. One of the rarest of all these Mercury cars was the first-generation Tracer, a Mazda design that made its way here via Australia. The bloodline of the Tracer goes back to the Mazda 323, the ancestor of today's Mazda3 and the platform used for all those US-market Ford Escorts of the 1990s. Starting in 1991, the Tracer name went onto badge-engineered Escorts, according to Mercury tradition, but the 1988-1989 Tracers were based on the Australian-market Ford KE Laser. Underneath all of those cars (as well as the early-1990s Capris) lived Mazda 323 running gear, of course. This one nearly made it to the 175,000-mile mark during its time on the road, which is respectable by the standards of 1980s Mazdas. With an automatic transmission transferring the 84 horses from its Mazda B6 engine to the front wheels, this car wouldn't have offered a great deal of driving excitement. 1989 Tracer buyers could choose between a two-door hatchback, a four-door hatchback, and a four-door wagon. Not many Americans hurried over to their local Mercury dealers to buy Tracers, despite the fact that the nearest Ford-badged identical twins were on the other side of the globe. Mercury still seemed relevant in the late 1980s, but its days were numbered. The actress driving the Tracer in this TV commercial seems to have the same deer-in-headlights facial expression of the hapless driver-training students in the 1968 AMC Rebel commercial.

This Mercury Cougar Eliminator is a lovely '69 survivor

If you have an overachieving brother/sister/cousin/friend (or whoever), you might know this feeling well; it can be tough to live up to those standards. In many ways, that notion can also describe the Mercury Cougar and its pioneering Ford Mustang sibling. Quite the act to follow, no? Happily though, the Cougar proved to be different enough from its Mustang relative to make a big splash, and perhaps no more so than in its racy "Eliminator" trim, new for 1969. This is one such heady Mercury, dressed in sporty Competition Orange paint, and claimed to be an unrestored "survivor." Need it in your life? The '69 Mercury Cougar Eliminator recently popped up on eBay in Chepachet, Rhode Island . The genesis of the Mercury Cougar began in 1967, really with one singular purpose—to bridge the gap between the Ford Mustang and the Ford Thunderbird with a more upscale, stylish, and chiefly more "European" feeling pony car. It's safe to say the Cougar fit the bill. Using the Mustang chassis as a base, the early Cougars were about three inches longer than their 'Stang cousins and offered better legroom, sleek front and rear fascias, and a more luxe interior. Don't mistake "upscale" for "soft" however; come 1969 the Eliminator package gave the Cougar a seriously mean attitude. Spec-up the interior package and you received high-back bucket seats, a Rallye clock, wood-rimmed steering wheel, and padded interior moldings among other custom trims. Outside is where the Eliminator really struts its stuff, though. Eliminators came equipped with a blacked-out grille, special steel wheels, an aggressive front splitter and rear wing, plus racy decals and side stripes. Four color choices were available — Competition Orange, Bright Blue Metallic, White, and Bright Yellow. As standard, the '69 Mercury Cougar Eliminator came equipped with a 351 cubic inch V8, boasting 290 horsepower, as seen in the case of this car. More powerful options were also available, as noted by Barnfinds, which included a big 390 cubic inch V8 (320 hp), a high-revving Boss 302 V8, and the gargantuan 428 Cobra Jet V8. Peek beneath the body of this Cougar and the 351ci V8 is hooked up to a desirable close-ratio four-speed manual transmission, showing a claimed 35,243 miles. Though the mileage isn't verified, the car's overall condition and wear would suggest the readings to be true. Befitting those low miles, this unrestored Cougar does carry quite the high price — a tall $32,000.