2004 Mercury Grand Marquis Gs 4.6l V8 6-passenger 76k Texas Direct Auto on 2040-cars

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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Junkyard Gem: 1955 Mercury Montclair Coupe

I find plenty of 1950s Detroit vehicles in the big self-service car graveyards I frequent, but most of them are fairly ordinary sedans that never stood much chance of getting fixed up and put back on the road. Such is not the case with today's Junkyard Gem, which is a top-trim-level, heavily optioned hardtop coupe from one of the most desirable model years of the tailfins-and-chrome postwar era. Nearly every Mercury model ever made was a Ford model with some cosmetic changes applied, and the '55s looked very similar to their mechanically identical Ford brethren. In 1955, the new Mercury came in three trim levels: the entry-level Custom, the medium-zoot Monterey, and the glitzy Montclair. Each was available as a hardtop coupe and four-door sedan, with wagon versions of the Custom and Monterey. The Montclair could be purchased as a convertible or with the wild "Sun Valley" glass roof. The Montclair got its own line of hallucinogenic two-tone interiors, in order to make the daily lives of Europeans feel even more gray and penurious (the UK only dropped food rationing in 1954, and the two Germanies were still clearing the rubble of their blown-up cities). This car's upholstery has been bleached by decades of sitting outside in the harsh High Plains climate, but it started out as vivid red and white "Chromatex" fabric. The list price on this car was $2,631, or about $29,200 in 2022 dollars. The Sun Valley and convertible Montclair each cost $2,712 ($30,100 today). Ford didn't offer a corresponding hardtop coupe in 1955, though the Fairlane Crown Victoria two-door did look extremely snazzy (and cost a mere $2,302— $25,545 now— with the same V8 engine as the Monterey). Meanwhile, Oldsmobile offered the handsome 88 Super Holiday Coupe for $2,714, though the Montclair had the more powerful engine. Oldsmobile had been selling new cars with overhead-valve V8s since the 1949 model year, while Ford didn't ditch the Model A-era flathead V8 for new U.S.-market cars until the 1954 model year (you could buy a new Simca Esplanada in Brazil with an Ardun-headed Ford V8-60 all the way until 1969). GM's Chevrolet Division got all the press in 1955 with the introduction of the brand-new small-block V8 engine, but Ford's 292-cubic-inch (4.8-liter) Y-Block V8 made more power than the 265-cube (4.3-liter) Chevy and the 324ci Olds Rocket 88.

Icon and Stealth EV are building an electric Derelict Mercury

Icon, a company known for its high-quality restomod vehicles, is building another Derelict, this one a 1949 Mercury coupe. While the fact Icon is building another one of its sleeper hot rods with patina isn't the most shocking, what's under the hood is. The company has teamed up with Stealth EV to turn this latest Derelict into an electric car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The car was shown in the above Twitter post with video. The exterior is just what you'd expect from an Icon Derelict. It's solid but with a weathered finish. And even as the guy from Stealth EV approaches the car, it looks like it has a V8 under the hood. But as he explains, there's actually the two motor controllers and half of a Tesla battery pack under there. It's just that they've all been given some classy looking metal casings and mounted to look like a V8. Apparently the motors themselves are in the transmission tunnel. The Stealth EV rep says it uses a pair of AM Racing motors. Depending on which motor controllers the companies are using, those motors could produce as much as 700 horsepower. Power will go to the rear wheels and no transmission will be used, making it direct drive. It will have a limited-slip differential, and the whole car sits on an Art Morrison chassis with independent suspension. This actually isn't the first electric Icon, nor the first developed with Stealth EV. Before this, the companies created a totally awesome electric Volkswagen Thing. That little truck made much less power at 180 horses, but it was also a way smaller and lighter vehicle. Related Video: