Restored #'s Matching 1969 Mercury Cougar Convertible Eliminator Clone W/ Air on 2040-cars

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Junkyard Gem: 1973 Mercury Marquis Brougham 4-Door Pillared Hardtop

Ford's Mercury Division debuted the Marquis in the 1967 model year, as a sporty coupe based on a stretched Ford LTD chassis. When the LTD got an update for 1969, so did the Marquis, and production of that generation of the top-of-the-line Mercury continued through 1978 (the Grand Marquis hit streets the following year). The 1969-1978 Marquis was a big, imposing land yacht, and the Brougham version came absolutely loaded with affordable luxury. Today's Junkyard Gem is a Marquis Brougham from the first year of the Malaise Era, found in a Phoenix self-service car graveyard recently. This car appears to have spent decades sitting outdoors in one of the harshest climates in the country, and so it's in rough shape. The vinyl top received the full thermonuclear treatment and is mostly obliterated by now. The interior got thoroughly cooked as well. Still, its original opulence shines through if you use some imagination. What hurts is that this car was packed with most of the good options, including the mighty 460-cubic-inch (7.5-liter) V8 engine with four-barrel carburetor. The price for the 460 was just $76 in this car, or around $548 in today's money. The base engine was a 429 (7.0-liter). Power numbers were way down for 1973 when compared to a couple of years earlier, partly as the result of tightening emissions standards but mostly due to the switch from gross to net power ratings that began midway during 1971 and was completed by the end of 1972. This engine was rated at 202 horsepower and 330 pound-feet. The only transmission available was a three-speed automatic. We can assume that the original buyer of this car and its single-digit fuel economy had a rough time when the OPEC oil embargo hit in the fall of 1973. Believe it or not, air conditioning was not standard equipment on the '73 Marquis Brougham (you had to move up to a Lincoln for that). This one even has the automatic temperature control feature, adding a total of $508 to the cost of this car (about $3,661 in 2023 dollars). That AM/FM/8-track radio—or, in fact, any radio—was an extra-cost option as well, with a price tag of $363 ($2,616 after inflation). The MSRP for the 1973 Marquis Brougham sedan (known as a "pillared hardtop" thanks to the frameless window glass) was $5,072, which comes to $36,555 in today's dollars. Obviously, its out-the-door cost would have been much higher with all the options.

Mercury Cougar from Bond film 'On Her Majesty's Secret Service' is up for auction

To a James Bond fan, this is a very cool and important car. This 1969 Mercury Cougar XR7 up for auction by Bonhams was one of three used during the filming of 1969's "On Her Majesty's Secret Service," the one-and-done film starring George Lazenby that's a dark horse favorite among many Bond fans (this one included, there's a Japanese-market 'OHMSS' poster hanging behind me as I type this). However, this was not James Bond's car in the movie. He drove an Aston Martin DBS, including in the film's pre-titles sequence when he follows Tracy di Vicenzo driving her bright red Cougar. She would go on to rescue him with it in Switzerland (hence the skis), sacrificing its pretty red paint and body work in a demolition derby on ice that they use to shake Blofeld's Benz-driving goons. Later, after getting caught in a blizzard, they seek refuge in a barn -- a pivotal scene in the film and one where this particular Cougar was apparently used.  ON HER MAJESTY’S SECRET SERVICE | Ice Car Race However, even without the Bond connection, this Cougar is a very cool car. It was one of only 127 in 1969 to be fitted with the top-of-the-line 428 CobraJet Ram Air V8 rated at 335 horsepower. Tracy had a serious muscle car. Bonham's doesn't seem to have thought to provide a Marti report, but I'm guessing the build of XR7, convertible and a color combo of matching red exterior and interior wasn't exactly a common one. Well, we know there were at least three. With skis and French number plates, too.  As for the '69 Cougar itself, this was the only year it looked like this: it got a new body for '69 that would last two years, but the horizontal grille slats that extended over the headlight doors (so cool!) didn't carry over to 1970. It looked worse, and it could easily be argued that it was only downhill from here for the Cougar.  The auction is set for December 16 and Bonhams is estimating a sale price of between $130,000 and $200,000. That certainly makes sense given the rarity of a CobraJet Cougar, the film connection and the complete restoration undertaken by the man who found it in a classified ad in the late 1980s. He originally just wanted it for the engine until he discovered the Bond connection. I actually saw this very car at the 50th Anniversary "Bond in Motion" exhibit at the Beaulieu Motor Museum in England back in 2013 (pictured below). There's also a model of the thing sitting next to me.

Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video: