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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Junkyard Gem: 1955 Mercury Montclair Coupe

I find plenty of 1950s Detroit vehicles in the big self-service car graveyards I frequent, but most of them are fairly ordinary sedans that never stood much chance of getting fixed up and put back on the road. Such is not the case with today's Junkyard Gem, which is a top-trim-level, heavily optioned hardtop coupe from one of the most desirable model years of the tailfins-and-chrome postwar era. Nearly every Mercury model ever made was a Ford model with some cosmetic changes applied, and the '55s looked very similar to their mechanically identical Ford brethren. In 1955, the new Mercury came in three trim levels: the entry-level Custom, the medium-zoot Monterey, and the glitzy Montclair. Each was available as a hardtop coupe and four-door sedan, with wagon versions of the Custom and Monterey. The Montclair could be purchased as a convertible or with the wild "Sun Valley" glass roof. The Montclair got its own line of hallucinogenic two-tone interiors, in order to make the daily lives of Europeans feel even more gray and penurious (the UK only dropped food rationing in 1954, and the two Germanies were still clearing the rubble of their blown-up cities). This car's upholstery has been bleached by decades of sitting outside in the harsh High Plains climate, but it started out as vivid red and white "Chromatex" fabric. The list price on this car was $2,631, or about $29,200 in 2022 dollars. The Sun Valley and convertible Montclair each cost $2,712 ($30,100 today). Ford didn't offer a corresponding hardtop coupe in 1955, though the Fairlane Crown Victoria two-door did look extremely snazzy (and cost a mere $2,302— $25,545 now— with the same V8 engine as the Monterey). Meanwhile, Oldsmobile offered the handsome 88 Super Holiday Coupe for $2,714, though the Montclair had the more powerful engine. Oldsmobile had been selling new cars with overhead-valve V8s since the 1949 model year, while Ford didn't ditch the Model A-era flathead V8 for new U.S.-market cars until the 1954 model year (you could buy a new Simca Esplanada in Brazil with an Ardun-headed Ford V8-60 all the way until 1969). GM's Chevrolet Division got all the press in 1955 with the introduction of the brand-new small-block V8 engine, but Ford's 292-cubic-inch (4.8-liter) Y-Block V8 made more power than the 265-cube (4.3-liter) Chevy and the 324ci Olds Rocket 88.

Ford recalls 600,000 older-model sedans for braking issue

Ford is recalling 600,166 older-model Ford, Lincoln and Mercury vehicles over an issue that could affect braking and increase the risk of a crash. The safety recall covers certain Ford Fusion, Mercury Milan and Lincoln MKZ sedans from the 2006 through 2010 model years that were built at Ford’s Hermosillo Assembly Plant in Mexico between Feb. 22, 2006, and July 15, 2009. Ford says a valve that is normally closed inside the hydraulic control unit may get stuck in the open position or be slow to close, which could make it harder to engage the brakes and increase risk of a crash. Ford says itÂ’s aware of 15 reports of accidents and two injuries possibly related to the issue. Dealers will inspect the hydraulic control unit for signs of the problem and replace it, if necessary. The dealers will pressure-flush the system with brake fluid and replace the reservoir cap with a new one. Ford is also issuing a small recall of 33 of its 2020 F-150 trucks in the U.S. and 51 in Canada over potentially damaged spare tires. It says the bead area on the tires may have been damaged when it was mounted onto the wheel assembly, leaving it vulnerable to corrosion, separation of the bead wire and ultimately a rapid loss of air pressure and detachment from the wheel. Dealers will replace the spare tire. Affected vehicles were built at the Dearborn Truck Plant from Nov. 10-21 of this year.