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Junkyard Gem: 1995 Mercury Tracer Trio

With the rise of Radwood, cars with exaggerated characteristics associated with the 1980s and 1990s are cool again. That means some combination of pastel and/or neon colors, squiggly squeezed-from-toothpaste-tube graphics, nonfunctional decklid spoilers, giant TURBO badging, and kicky youth-centric nomenclature are required if you want your wheels to be considered in compliance with the sacred tenets of Radism. I do my best to find rad machinery while crawling around in car graveyards, and since I came of driving age in 1982 I know a bit about the subject. Today's rare Junkyard Gem shows us the Mercury Division's belated attempt to sell fun cars to rad-leaning youngsters: a Tracer Trio, found in a Denver yard a few weeks back. The Trio package added 310 bucks to the cost of the $11,280 base Tracer sedan (that's about $575 on a $20,925 car in 2022 dollars), and it got the hip-and-trendy young buyer a leather-wrapped steering wheel, seven-spoke wheels, a decklid spoiler and these rad fender badges. I'm going to say that the much louder graphics and candy-cane-colored displacement badges on the Pontiac Sunbird W25 out-radded the Tracer Trio by a mile, but then Pontiac generally out-radded everyone in those days. Even Plymouth got into the act with such radness as the Breeze Expresso and Sundance Duster (we'll overlook the anti-rad Horizon Miser here). Perhaps tellingly, Mercury, Pontiac and Plymouth all got the "Old Yeller" treatment not long after the Rad Era ended. The Tracer name always went on Mercuries built on Mazda platforms, starting with the Australia-built, Ford Laser-based 1987-1989 cars and then continuing with Mexico-assembled, Ford Escort-based 1991-1996 cars. That generation of Escort/Tracer was mechanical twins with the Mazda Protege, itself the bridge between the 323 and the Mazda3. Some Tracers got the a 1.8-liter Mazda engine that was related to the Miata's engine, but this one has the pure-Detroit CVH 1.9. You're looking at 88 horsepower right here; the Mazda 1.8 offered 127 horses. At least the original buyer of this car got the base five-speed manual transmission instead of forking over $815 extra (about $1,510 today) for the four-speed slushbox. As a 29-year-old slacker living in San Francisco's Mission District and driving a hooptie '65 Chevy Impala sedan at the time, I would have taken the manual transmission without the Trio package, had I been forced to buy a new Tracer.

Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Junkyard Gem: 1989 Mercury Tracer Four-Door Hatchback

During the life of the Mercury brand, which began in 1939 and ended in 2011, nearly every Mercury sold in North America was a cosmetically enhanced version of some Ford model also sold here. The exceptions to this rule came when Mercury sold Fords originally designed for non-North American markets, and for which no Ford-branded version existed on our shores. The 1991-1994 Capri was such a car, as was the 1999-2002 Cougar (the Mondeo-based Cougar was unique among all Mercuries in that no other cars in the sprawling Ford Empire shared its body). The 1970-1978 Capri was sold through Mercury dealers here, but never had Mercury badging. One of the rarest of all these Mercury cars was the first-generation Tracer, a Mazda design that made its way here via Australia. The bloodline of the Tracer goes back to the Mazda 323, the ancestor of today's Mazda3 and the platform used for all those US-market Ford Escorts of the 1990s. Starting in 1991, the Tracer name went onto badge-engineered Escorts, according to Mercury tradition, but the 1988-1989 Tracers were based on the Australian-market Ford KE Laser. Underneath all of those cars (as well as the early-1990s Capris) lived Mazda 323 running gear, of course. This one nearly made it to the 175,000-mile mark during its time on the road, which is respectable by the standards of 1980s Mazdas. With an automatic transmission transferring the 84 horses from its Mazda B6 engine to the front wheels, this car wouldn't have offered a great deal of driving excitement. 1989 Tracer buyers could choose between a two-door hatchback, a four-door hatchback, and a four-door wagon. Not many Americans hurried over to their local Mercury dealers to buy Tracers, despite the fact that the nearest Ford-badged identical twins were on the other side of the globe. Mercury still seemed relevant in the late 1980s, but its days were numbered. The actress driving the Tracer in this TV commercial seems to have the same deer-in-headlights facial expression of the hapless driver-training students in the 1968 AMC Rebel commercial.