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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Junkyard Gem: 1973 Mercury Marquis Brougham 4-Door Pillared Hardtop

Ford's Mercury Division debuted the Marquis in the 1967 model year, as a sporty coupe based on a stretched Ford LTD chassis. When the LTD got an update for 1969, so did the Marquis, and production of that generation of the top-of-the-line Mercury continued through 1978 (the Grand Marquis hit streets the following year). The 1969-1978 Marquis was a big, imposing land yacht, and the Brougham version came absolutely loaded with affordable luxury. Today's Junkyard Gem is a Marquis Brougham from the first year of the Malaise Era, found in a Phoenix self-service car graveyard recently. This car appears to have spent decades sitting outdoors in one of the harshest climates in the country, and so it's in rough shape. The vinyl top received the full thermonuclear treatment and is mostly obliterated by now. The interior got thoroughly cooked as well. Still, its original opulence shines through if you use some imagination. What hurts is that this car was packed with most of the good options, including the mighty 460-cubic-inch (7.5-liter) V8 engine with four-barrel carburetor. The price for the 460 was just $76 in this car, or around $548 in today's money. The base engine was a 429 (7.0-liter). Power numbers were way down for 1973 when compared to a couple of years earlier, partly as the result of tightening emissions standards but mostly due to the switch from gross to net power ratings that began midway during 1971 and was completed by the end of 1972. This engine was rated at 202 horsepower and 330 pound-feet. The only transmission available was a three-speed automatic. We can assume that the original buyer of this car and its single-digit fuel economy had a rough time when the OPEC oil embargo hit in the fall of 1973. Believe it or not, air conditioning was not standard equipment on the '73 Marquis Brougham (you had to move up to a Lincoln for that). This one even has the automatic temperature control feature, adding a total of $508 to the cost of this car (about $3,661 in 2023 dollars). That AM/FM/8-track radio—or, in fact, any radio—was an extra-cost option as well, with a price tag of $363 ($2,616 after inflation). The MSRP for the 1973 Marquis Brougham sedan (known as a "pillared hardtop" thanks to the frameless window glass) was $5,072, which comes to $36,555 in today's dollars. Obviously, its out-the-door cost would have been much higher with all the options.

Junkyard Gem: 2007 Mercury Mariner Hybrid

Once hybrid vehicles from Honda and Toyota proved to work well in the real world of American streets during the early 2000s, other U.S.-market manufacturers climbed aboard the gasoline-electric bandwagon. Ford introduced the Escape Hybrid for the 2005 model year and sales proved quite strong; its Mercury-badged sibling, the Mariner Hybrid, appeared the following year. The Mariner Hybrid never induced many vehicle shoppers to sign on the line which is dotted, despite gasoline prices going absolutely ape in 2008, though it remained available all the way through the Mercury brand's 2010 demise. Here's one of those rare trucks, found in a Denver-area yard last month. The Escape/Mariner Hybrids got amazing fuel economy for tall, truck-shaped machines, though the serious penny-pinchers with long commutes skipped anything built in the 21st century and began driving up the prices of the once-scorned Geo Metro XFi, gas-sipping champion of the previous decade. The Mercury brand was on the ropes by this time, with not much to distinguish the once-distinctive Mercury machines from their near-identical Ford counterparts. The 1999-2002 Cougar was the last Mercury sold here with no twin brothers over in the Ford showrooms. I do see the occasional Escape Hybrid in places like this, though such gas-saving small SUVs tend to retain their value well enough that it takes a crash to retire one. This Mariner Hybrid hit something hard and either flipped on its side or scraped a guardrail for some distance. The airbags deployed and, presumably, spared the occupants from serious injury. That's the good news. The bad news is that fixing this kind of damage to a 13-year-old vehicle made by a defunct brand just isn't worth it to insurance companies, hybrid-electric powertrain or not. We can assume that the battery pack lives on in another Escape/Mariner. Navigation, Bluetooth, and other features that were considered pretty slick in 2007. This truck was in pretty good shape until the very end. Jill Wagner proved that you can bury a Mercury emblem in volcanic soil and it will grow into a brand-new Mariner Hybrid. That's how science works! You can go to the same field and tap on a Mercury emblem, if you want to get a regular gasoline Mariner. Featured Gallery Junked 2007 Mercury Mariner Hybrid View 20 Photos Auto News Green Mercury Automotive History Crossover SUV Hybrid mercury mariner mercury mariner hybrid Junkyard Gems