1977 Mercury Cougar Brougham Hardtop 4-door 6.6l on 2040-cars

Auto blog

Has the Mercury Marauder gotten better with age?

In the early 2000s Mercury desperately wanted to develop some edge for its brand – seemingly stuck between a quasi-premium, quasi-performance space in the Ford Universe. The Marauder is perhaps the most famous of the vehicles that resulted from those efforts, and is rapidly approaching Modern Classic status, today. Effectively a murdered out Grand Marquis with some updated trim pieces – what are company parts bins for, if not raiding? – the Marauder looked convincingly like a bad guy car. The 4.6-liter V8 under its hood that had been breathed on by engineers for a little more power, kicking out 302 horsepower and 318 pound-feet of torque from the factory. Not exactly Ferrari-baiting numbers, but it'd give your local cop's car a run for its money. Being a wild child of the last decade, of course our friends at MotorWeek had it on the program. What better way to test your mean-mugging muscle sedan than with John Davis' tanned and steady hands?

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Mercury rises around sexy Cougar pack

With a slightly larger body and a more luxurious interior, the Mercury Cougar doesn't carry quite as much cachet among pony car enthusiasts as the venerable Ford Mustang. But don't try to make that argument around Cougar super-fan Mike Brown. Since starting his Cougar collecting in 1988, Brown has become an absolute expert on the model, and he claims to have owned 400 of the Mercury pony cars in that time. Ten of them are in his collection today, not to mention a heap of spare parts in the garage. Check out some of the rarer members of Brown's fleet and allow him to tell you about them in this interesting interview from Electric Federal.