1971 Mercury Cougar Xr 7 Convertible on 2040-cars

Auto blog

Junkyard Gem: 1973 Mercury Marquis Brougham 4-Door Pillared Hardtop

Ford's Mercury Division debuted the Marquis in the 1967 model year, as a sporty coupe based on a stretched Ford LTD chassis. When the LTD got an update for 1969, so did the Marquis, and production of that generation of the top-of-the-line Mercury continued through 1978 (the Grand Marquis hit streets the following year). The 1969-1978 Marquis was a big, imposing land yacht, and the Brougham version came absolutely loaded with affordable luxury. Today's Junkyard Gem is a Marquis Brougham from the first year of the Malaise Era, found in a Phoenix self-service car graveyard recently. This car appears to have spent decades sitting outdoors in one of the harshest climates in the country, and so it's in rough shape. The vinyl top received the full thermonuclear treatment and is mostly obliterated by now. The interior got thoroughly cooked as well. Still, its original opulence shines through if you use some imagination. What hurts is that this car was packed with most of the good options, including the mighty 460-cubic-inch (7.5-liter) V8 engine with four-barrel carburetor. The price for the 460 was just $76 in this car, or around $548 in today's money. The base engine was a 429 (7.0-liter). Power numbers were way down for 1973 when compared to a couple of years earlier, partly as the result of tightening emissions standards but mostly due to the switch from gross to net power ratings that began midway during 1971 and was completed by the end of 1972. This engine was rated at 202 horsepower and 330 pound-feet. The only transmission available was a three-speed automatic. We can assume that the original buyer of this car and its single-digit fuel economy had a rough time when the OPEC oil embargo hit in the fall of 1973. Believe it or not, air conditioning was not standard equipment on the '73 Marquis Brougham (you had to move up to a Lincoln for that). This one even has the automatic temperature control feature, adding a total of $508 to the cost of this car (about $3,661 in 2023 dollars). That AM/FM/8-track radio—or, in fact, any radio—was an extra-cost option as well, with a price tag of $363 ($2,616 after inflation). The MSRP for the 1973 Marquis Brougham sedan (known as a "pillared hardtop" thanks to the frameless window glass) was $5,072, which comes to $36,555 in today's dollars. Obviously, its out-the-door cost would have been much higher with all the options.

Junkyard Gem: 1979 Mercury Marquis 2-Door Sedan

As the creator of the now-much-overused term "Malaise Era" (which I say started in 1973 and ended in 1983, full stop), I have a certain affection for the big two-door Detroit cars of the late 1970s. When such a car is built on the very first model year of Ford's long-lived Panther platform and I find one in a junkyard, I must document it. The 1979 Mercury Marquis is such a car, and this one was found in a San Francisco Bay Area self-service yard last month. Since Ford built the Grand Marquis all the way through the demise of the Panther platform— and Mercury itself— in 2011, it's easy for us to forget that the model name started out as just the plain old Marquis, back in the 1967 model year, with the Grand appellation used for the car's top trim level. While today's Junkyard Gem has some of the features of the Grand Marquis and Marquis Brougham trim levels for 1979 (notably the padded vinyl landau roof and power windows), it lacks the huge chrome lower-body moldings of those cars. Instead, it's a regular Marquis 2-door sedan with a big load of expensive options. That landau roof has suffered greatly from its decades beneath the vinyl-disintegrating California sun. The Panther platform was a big technological upgrade from the late-1950s-vintage chassis technology of full-sized Fords of the 1960s and 1970s, and it stayed in front-line service in much the same form through 2011. Though its ride and handling were much improved, the 1979 Marquis was quite a bit smaller than its predecessors, and that caused some grumbling among Mercury shoppers. Some ham-handed junkyard shoppers really tore up the interior of this car while extracting a few bits and pieces, but we can still admire the Pine Green pleather of the glorious Twin Comfort Lounge front seats. You had two engine choices when buying a new '79 Marquis: the base 302-cubic-inch (5.0-liter) Windsor V8 making 129 horsepower or the optional 351-cubic-inch (5.8-liter) Windsor V8 rated at 138 horsepower. This one appears to be the 351, the same engine as had been swapped into the pizza-delivery Mercury I drove in the middle 1980s. New cars sold in California around this time had these giant emissions-numbers stickers on the side glass. Later, they went on the underside of the hood.

Ringbrothers shows off Coyote-powered 1968 Mercury Cougar

We'll openly admit that not every SEMA build is our cup of tea. But this? A tastefully resto-modded 1968 Mercury Cougar with a 460-horsepower Ford Mustang V8? Yeah, this is right in our wheelhouse. Sadly, there was no in-pwerson SEMA show in 2020, so we missed out on gems like this one. SEMA or no SEMA, the aftermarket carries on, and co-owners Jim and Mike Ring of Ringbrothers (get it?) saw no reason to let their time and effort go to waste.  When they're not building wild customs (see: 1,100-horsepower 1972 AMC Javelin AMX) or more subtle showcases (such as this Cougar or their 1971 K5 Chevy Blazer build from 2018), the folks at Ringbrothers crank out factory reproduction parts, whether for old-fashioned restoration or modification purposes. While '60s muscle cars are recurring build subjects for the two, the Cougar was the first of its kind they tackled.  Keeping it in the family, Ringbrothers sourced a Ford 5.0-liter "Coyote" V8 and a 10-Speed Automatic (lifted from an F-150 Raptor, incidentally) for the build. They didn't stop with the driveline, of course. The suspension was overhauled with a little help from DSE and a set of HRE Series C1 C103 Forged 3-Piece wheels were thrown over upgraded brakes.  "We put our heart into each car we build, and this Cougar is no exception," Jim said. "The finished product is mild and classy, yet any enthusiast instantly knows it's not stock. I imagine this is what Mercury designers would have come up with if they were building the Cougar today." "While we couldn't bring the car to the SEMA Show, we hope it can be shown to the public soon," Mike said. "We had never done a Cougar before, so this was a fun build. I love working with new shapes and coming up with new ideas." There's plenty to appreciate about this Cougar apart from the mechanicals, too. The finish is Augusta Green Metallic (courtesy of BASF), which was a factory color in 1968. You may know it by another name: Highland Green. There are a few custom exterior touches, but they're quite subtle and styled to be period-correct. The interior was also restored and updated, and it's where you'll find the only thing we're not fond of: that big, fat truck shifter. Gearbox choices notwithstanding, it's a bit of an eyesore. But considering how gorgeous the rest is, we'll give it a pass.  Related Video: