1970 Mercury Cougar on 2040-cars

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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Junkyard Gem: 1973 Mercury Montego MX Brougham Sawzall Convertible Edition

You know how it goes— the weather is warm, you want to do some top-down driving, and you lack a proper convertible... but you do have a hooptie Detroit car on one side of the garage and a big ol' Sawzall on the other. Put the two together and you have a Sawzall Convertible, which generally lasts for about one summer before it gets scrapped. Here's a fine example of such a car, photographed in a San Francisco Bay Area self-service junkyard. Most Sawzall Convertibles (yes, it should be called a roadster, but nobody does that) have raw, ragged metal edges, or maybe duct tape over the stumps of the amputated pillars, but someone went to the trouble to weld nice smooth metal covers over the hackage on this one. The windshield is gone. Instead, the windshield frame is ringed by tongue depressors held in place by gooey roofing tar. No, we don't know why. The Montego MX Brougham was a hot-selling personal luxury coupe in its day, selling for $3,041 in 1973. That's just under $17,000 in 2017 dollars. It must have been fun, cruising this thing on Bay Area streets with no roof and a rattle-can spray-bomb job. This one has the optional 400-cubic-inch V8 engine, rated at 171 horsepower. What would this car's original buyer have thought of its fate? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's like a Marquis Brougham after you squish it in the car crusher! Featured Gallery Junked 1973 Mercury Montego MX Brougham Sawzall Convertible View 22 Photos Auto News Mercury Convertible Luxury Classics montego

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.