1969 Mercury Cougar Xr7 Real Deal Barn Find Project ,parts Or Restore on 2040-cars

Auto blog

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Junkyard Gem: 1989 Mercury Tracer Four-Door Hatchback

During the life of the Mercury brand, which began in 1939 and ended in 2011, nearly every Mercury sold in North America was a cosmetically enhanced version of some Ford model also sold here. The exceptions to this rule came when Mercury sold Fords originally designed for non-North American markets, and for which no Ford-branded version existed on our shores. The 1991-1994 Capri was such a car, as was the 1999-2002 Cougar (the Mondeo-based Cougar was unique among all Mercuries in that no other cars in the sprawling Ford Empire shared its body). The 1970-1978 Capri was sold through Mercury dealers here, but never had Mercury badging. One of the rarest of all these Mercury cars was the first-generation Tracer, a Mazda design that made its way here via Australia. The bloodline of the Tracer goes back to the Mazda 323, the ancestor of today's Mazda3 and the platform used for all those US-market Ford Escorts of the 1990s. Starting in 1991, the Tracer name went onto badge-engineered Escorts, according to Mercury tradition, but the 1988-1989 Tracers were based on the Australian-market Ford KE Laser. Underneath all of those cars (as well as the early-1990s Capris) lived Mazda 323 running gear, of course. This one nearly made it to the 175,000-mile mark during its time on the road, which is respectable by the standards of 1980s Mazdas. With an automatic transmission transferring the 84 horses from its Mazda B6 engine to the front wheels, this car wouldn't have offered a great deal of driving excitement. 1989 Tracer buyers could choose between a two-door hatchback, a four-door hatchback, and a four-door wagon. Not many Americans hurried over to their local Mercury dealers to buy Tracers, despite the fact that the nearest Ford-badged identical twins were on the other side of the globe. Mercury still seemed relevant in the late 1980s, but its days were numbered. The actress driving the Tracer in this TV commercial seems to have the same deer-in-headlights facial expression of the hapless driver-training students in the 1968 AMC Rebel commercial.

This Mercury Cyclone is an American Muscle Car in Norway

The picturesque Norwegian countryside certainly doesn't seem like the natural stomping grounds for a 1969 Mercury Cyclone, but owner Alexander Brevik makes the odd combo look like an ideal match. Even with the beautiful surroundings, Brevik sees no need to enjoy the scenery; he'd much rather just be driving this vintage muscle car. Take a ride with him in the latest clip from Petrolicious. Like many of us, Brevik's automotive obsession started at childhood, and today he has amassed a multitude of projects to wrench on. While he loves working on all of these cars, we all need a break sometimes, and that's what the Cyclone is for. Even when the rest of his collection isn't running, this orange beauty is always ready to go. Brevik may not pay much attention to the landscape, but Petrolicious makes the muscle car look fantastic in the Norwegian woods nonetheless. With its rumbling V8 engine and three-speed manual, this Cyclone turns out to be a perfect cruising companion in the Land of the Midnight Sun. And if you just can't get enough of classic muscle cars and the people who love them, check out our video coverage of the 2015 Woodward Dream Cruise in Detroit down below. Related Video: