1969 Mercury Cougar Xr7 All Original 351ci Fmx Auto A/c California on 2040-cars

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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Junkyard Gem: 1970 Mercury Cougar

The plot of the Mercury Cougar story took a lot of strange twists and turns during its 35 or so years, from ponycar to immense luxobarge to family sedan to station wagon to Integra competitor. Examples of the first Cougar generation are nearly extinct in American wrecking yards, so I was excited to spot this one in Denver. Lest you shed any tears over this car going to the crusher, know that it was suffering from the ravenous teeth of the Rust Monster long before it got here. The 1967-1970 Cougar was based on the Mustang platform of the same era, and so it was a sleeker and quicker cat than its successors. Still, the longer wheelbase, extra equipment and all the cool-looking bodywork added some heft; the 1970 Mustang hardtop with V8 scaled in at 2,923 pounds, while the 1970 Cougar weighed 3,307 pounds. The current Ford Focus would fit just between those two weights. There was also a mid-cycle refresh in that era, with the '67-'68 and '69-'70 having different exterior styling and interiors. The '69 and '70 had different front end styling as well, with the latter re-adopting the vertical grille slats featured on the earlier model years. The '69 has horizontal slats. The drivetrain and just about everything else of value has been shorn from this car, perhaps before it arrived in this yard. In 1970, a bewildering assortment of V8 engines was available in the Cougar, including a Boss 302, two completely different 351s, and a 335-horse Cobra Jet 428. The base engine was a 351 Windsor making 250 gross horsepower. Since car rooftops mostly don't rust, why would someone cut out this one? Sheet metal needed for patching a leaky shed roof, perhaps? This 2005-2006 Denver Nuggets window sticker indicates that the car was on the street (probably) as recently as 11 years ago. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's savage. It's cool. It's primitive. It's sleek. It's wild. It's elegant. Password for action in the 70s! Featured Gallery Junked 1970 Mercury Cougar View 18 Photos Auto News Mercury

This Mercury Cougar Eliminator is a lovely '69 survivor

If you have an overachieving brother/sister/cousin/friend (or whoever), you might know this feeling well; it can be tough to live up to those standards. In many ways, that notion can also describe the Mercury Cougar and its pioneering Ford Mustang sibling. Quite the act to follow, no? Happily though, the Cougar proved to be different enough from its Mustang relative to make a big splash, and perhaps no more so than in its racy "Eliminator" trim, new for 1969. This is one such heady Mercury, dressed in sporty Competition Orange paint, and claimed to be an unrestored "survivor." Need it in your life? The '69 Mercury Cougar Eliminator recently popped up on eBay in Chepachet, Rhode Island . The genesis of the Mercury Cougar began in 1967, really with one singular purpose—to bridge the gap between the Ford Mustang and the Ford Thunderbird with a more upscale, stylish, and chiefly more "European" feeling pony car. It's safe to say the Cougar fit the bill. Using the Mustang chassis as a base, the early Cougars were about three inches longer than their 'Stang cousins and offered better legroom, sleek front and rear fascias, and a more luxe interior. Don't mistake "upscale" for "soft" however; come 1969 the Eliminator package gave the Cougar a seriously mean attitude. Spec-up the interior package and you received high-back bucket seats, a Rallye clock, wood-rimmed steering wheel, and padded interior moldings among other custom trims. Outside is where the Eliminator really struts its stuff, though. Eliminators came equipped with a blacked-out grille, special steel wheels, an aggressive front splitter and rear wing, plus racy decals and side stripes. Four color choices were available — Competition Orange, Bright Blue Metallic, White, and Bright Yellow. As standard, the '69 Mercury Cougar Eliminator came equipped with a 351 cubic inch V8, boasting 290 horsepower, as seen in the case of this car. More powerful options were also available, as noted by Barnfinds, which included a big 390 cubic inch V8 (320 hp), a high-revving Boss 302 V8, and the gargantuan 428 Cobra Jet V8. Peek beneath the body of this Cougar and the 351ci V8 is hooked up to a desirable close-ratio four-speed manual transmission, showing a claimed 35,243 miles. Though the mileage isn't verified, the car's overall condition and wear would suggest the readings to be true. Befitting those low miles, this unrestored Cougar does carry quite the high price — a tall $32,000.