1968 Mercury Cougar Xr7 on 2040-cars

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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

The 1965 Ford Mustang could have looked a lot different

The 1965 Ford Mustang is unquestionably an automotive design icon, and nearly every generation of Mustang has some connection to that original car. Because it's such a universally-known vehicle, we were amazed to see all the different designs that were being considered. Head of Ford's archives Ted Ryan recently shared photos of design proposals for the original Mustang on Twitter that he and Jamie Myler found, and we reached out to them to find out more. As Ryan initially noted, the photos were taken on August 19, 1962, and they are proposals for the Ford Mustang. Apparently Ford had committed to doing a Falcon-based youth-oriented car at this point, and it did have plans to launch the car in 1964 for the 1965 model year. But after having little success with early design proposals, the company asked all of its design studios — the Advanced Studio, Lincoln-Mercury Studio and Ford Studio — to submit proposals. With only about two years before the planned launch, Ford was understandably short on time, and it's believed that the studios only had a month to create and present these designs. Lincoln-Mercury design proposal View 8 Photos The majority of the designs, a total of five, came from the Advanced Studio, and part of this was because they already had a couple of concept designs in reserve it could present. Two other models representing three design possibilities came from Lincoln-Mercury, and just one model with two options came from Ford. The Advanced Studio proposals are shown in the gallery at the very top of this article, and the Lincoln-Mercury and Ford proposals are in the gallery directly above this paragraph. The Advanced Studio's most radical design is the one that was clearly related to the Mustang I concept that would be shown later that year with huge wraparound rear glass, turbine-inspired bumpers and enormous side scoops. The other proposals from the studio were more conservative, featuring simple lines, grilles reminiscent of the Falcon, and one even borrowing the jet-thruster-style taillights made famous on the Thunderbird. Lincoln-Mercury had some impressively bold designs, particularly its fastback that had buttresses to extend the shape all the way to the tail. This car had two different side trim possibilities. The other Lincoln-Mercury design was toned down a bit, but had two interesting possibilities for side detailing, as well as some crisp, low-profile tail fins.

Junkyard Gem: 1970 Mercury Cougar

The plot of the Mercury Cougar story took a lot of strange twists and turns during its 35 or so years, from ponycar to immense luxobarge to family sedan to station wagon to Integra competitor. Examples of the first Cougar generation are nearly extinct in American wrecking yards, so I was excited to spot this one in Denver. Lest you shed any tears over this car going to the crusher, know that it was suffering from the ravenous teeth of the Rust Monster long before it got here. The 1967-1970 Cougar was based on the Mustang platform of the same era, and so it was a sleeker and quicker cat than its successors. Still, the longer wheelbase, extra equipment and all the cool-looking bodywork added some heft; the 1970 Mustang hardtop with V8 scaled in at 2,923 pounds, while the 1970 Cougar weighed 3,307 pounds. The current Ford Focus would fit just between those two weights. There was also a mid-cycle refresh in that era, with the '67-'68 and '69-'70 having different exterior styling and interiors. The '69 and '70 had different front end styling as well, with the latter re-adopting the vertical grille slats featured on the earlier model years. The '69 has horizontal slats. The drivetrain and just about everything else of value has been shorn from this car, perhaps before it arrived in this yard. In 1970, a bewildering assortment of V8 engines was available in the Cougar, including a Boss 302, two completely different 351s, and a 335-horse Cobra Jet 428. The base engine was a 351 Windsor making 250 gross horsepower. Since car rooftops mostly don't rust, why would someone cut out this one? Sheet metal needed for patching a leaky shed roof, perhaps? This 2005-2006 Denver Nuggets window sticker indicates that the car was on the street (probably) as recently as 11 years ago. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's savage. It's cool. It's primitive. It's sleek. It's wild. It's elegant. Password for action in the 70s! Featured Gallery Junked 1970 Mercury Cougar View 18 Photos Auto News Mercury