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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Translogic drives wood-burning Mercury Beaver XR-7

You read the title right, we're talking about the Mercury Beaver XR-7. No, Mercury never officially built a car called the beaver. This is the brainchild of upstate New Yorker Chip Beam, who owns and operates Beaver Energy, LLC. It runs on gases created by wood pellets fermented in a 2,400-degree furnace and fed to a supercharged Ford 4.6-liter V8.
By all accounts, it gets down the road just fine, and has pretty close to full power. The best part is, you can grow the fuel yourself and avoid patronizing big oil, if that's your thing. The only drawback that we can see to the Mercury Beaver XR-7 is the PVC pipe jungle occupying the space that would be the trunk under normal circumstances.
Still, if you're willing to smell like a mountain man and look like a bad Back to the Future knockoff, this ride is right up your alley. Click past the jump to see Translogic's take on this modified Merc.

eBay Find of the Day: Craterface's '49 Mercury convertible from Grease

Here is your chance to own your very own piece of greased lightning. Well, not the Greased Lighting, it's actually the black, flamed 1949 Mercury convertible that races against John Travolta in the classic 1978 movie Grease, and it's for auction on eBay Motors.
While it appeared in the film's exciting drag race in a Los Angeles storm drain, the hot rod was reportedly lost until last year, when the seller found it as a shell. He verified that it was the actual car with original builder, Eddie Paul, and sent the car for a complete restoration.
The auction includes original parts like the exhaust tips used in the movie and bent bumper from when it hit Travolta's car in the scene. The restorer recreated the scorpion stickers on the doors, razor hubcaps and license plate. He also installed a 1949 Mercury 255-cubic-inch (4.2-liter), flathead V8 and three-speed manual transmission with overdrive.