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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Junkyard Gem: 1992 Mercury Grand Marquis LS

We've all been seeing the instantly familiar Ford Crown Victoria P71 Police Interceptor on North American roads for what seems like forever, though in fact the very first of the aerodynamic Crown Vics didn't appear until a mere 31 years ago. Yes, after more than a decade of boxy LTD Crown Victorias, Dearborn took the late-1970s-vintage Panther platform and added a brand-new, Taurus-influenced smooth body and modern overhead-cam V8 engine, giving us the 1992 Ford Crown Victoria. The rule was, since 1939, that (nearly) every Ford model needed a corresponding Mercury, and so the Mercury Division applied different grille and taillights and the rejuvenated Grand Marquis was born. Here's one of the first of those cars to be built, now residing in a Denver-area self-service boneyard. The Marquis name goes respectably far back, to the late 1960s and a Mercurized version of the Ford LTD hardtop. The Grand Marquis began life as the name for an interior trim package on the 1974 Marquis Brougham (also LTD-based), eventually becoming a model in its own right for the 1979 model year. Today's Junkyard Gem came off the Ontario assembly line in March 1991, making one of the very first examples built. For 1992 (and through 2011), the Grand Marquis was a Crown Victoria with slightly enhanced bragging rights. This one has the top-grade LS trim, with an MSRP of $20,644 (that's about $44,370 in inflation-adjusted 2022 dollars). The corresponding Ford-badged model (built on the same assembly line by the same workers) would have been the Crown Victoria LX, which actually cost a bit more: $20,987 ($44,910 now). The very cheapest civilian 1992 Crown Vic cost just $19,563 ($42,045 today). There weren't any powertrain differences between the Crown Victoria and Grand Marquis in 1992. The only engine available was this Modular 4.6 SOHC V8, rated at either 190 (single exhaust) or 210 (dual exhaust) horsepower. The transmission was a four-speed automatic with overdrive. How many miles are on this one? Can't say! Based on the worn-out interior, I'm going to guess 221,719 miles passed beneath this car's wheels during its 32-plus years on the road. I've seen some very high-mile Police Interceptors, of course, including one with 412,013 miles, but Ford didn't go to six-digit odometers in the Grand Marquis until a bit deeper into the 1990s. Thanks to flawed speech-to-text applications on smartphones, the Grand Marquis is known as the "Grandma Keith" to many of us today.

Junkyard Gem: 1972 Mercury Cougar XR-7

Starting with the 1939 model year and continuing through 2011, the rule in Dearborn was that most Ford models would get a dressed-up sibling wearing Mercury badges (and Canadians even got Mercury F-100s and Econolines). When the Mustang first hit showrooms in 1964, the countdown for a Mercurized version began. That car, the Cougar, debuted as a 1967 model marketed as "the man's car." Today's Junkyard Gem is a much-abused example of the early-1970s Cougar, found in a San Francisco Bay Area car graveyard a while back. Just as the Mustang packed on weight and price as the 1960s became the 1970s, the even more heavily gingerbreaded Cougar did the same. For 1971 through 1973, the Cougar was still based on the Mustang chassis but weighed several hundred additional pounds and was more than seven inches longer. The curb weight for this car was 3,298 pounds, versus 2,941 pounds for the lightest '72 Mustang coupe. Yes, there's a Mustang underneath all that chrome! When the Mustang went to a modified Pinto chassis starting in the 1974 model year, the Cougar moved over to the midsize Torino platform and stayed there until it rejoined the Mustang on the Fox platform for 1980 (though the honor of being the Mustang's near-twin went to the Mercury Capri at that point). For 1989, the Cougar became an MN12 Thunderbird sibling, where it remained through its 30th anniversary … and then the Cougar got the axe. The Cougar story wasn't done at that point, however, because the name got revived in 1999 with a Mondeo-based version that lasted through 2002 and bears the distinction of being one of the few Mercury models with no corresponding Ford-badged counterpart. Along the way, there were Cougar sedans and even station wagons, with the curb weight of the heaviest-ever Cougar bloating to well over two tons (the winner of that honor is the 1977 Cougar Villager wagon, scaling in at an astounding 4,482 pounds). In 1972, though, all new Cougars were coupes or convertibles, and all of them came with factory V8 power. The build tag on this one tells us that it was assembled at the River Rouge compound in Dearborn and sold via the Kansas City sales office. That tells us that someone drove this car to California after buying it in the Midwest; Ford also built 1972 Cougars in San Jose, so California Mercury shoppers would have bought locally-produced ones. It's a top-end XR-7 in Medium Bright Yellow paint, with the interior in Medium Ginger.