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1991 Mercury Capri T1236919 on 2040-cars

Year:1991 Mileage:48917
Location:

New London, Wisconsin, United States

New London, Wisconsin, United States

Auto Services in Wisconsin

Welk`s Automotive Service ★★★★★

Auto Repair & Service, Automobile Parts & Supplies, Brake Repair
Address: 8333 W Layton Ave, Greenfield
Phone: (414) 529-4336

Waukegan Gurnee Glass Company ★★★★★

Automobile Parts & Supplies, Glass-Auto, Plate, Window, Etc, Furniture Stores
Address: 1200 Estes St, Silver-Lake
Phone: (847) 623-4141

Vern`s Body Shop ★★★★★

Automobile Body Repairing & Painting
Address: 415 W Grand Ave, Rosholt
Phone: (715) 677-3105

Tire Warehouse ★★★★★

Auto Repair & Service, Tire Dealers, Wheels-Aligning & Balancing
Address: 24336 Greenway Ave, Osceola
Phone: (651) 464-8341

The Real C&M Automotive & Truck Repair ★★★★★

Auto Repair & Service
Address: 60TH St, Kenosha
Phone: (262) 764-2244

Steve`s Body Shop ★★★★★

Auto Repair & Service, Automobile Body Repairing & Painting, Automobile Parts & Supplies
Address: 1104 W Saint Lawrence Ave, Beloit
Phone: (608) 365-4694

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Junkyard Gem: 1989 Mercury Tracer Four-Door Hatchback

Sat, Mar 6 2021

During the life of the Mercury brand, which began in 1939 and ended in 2011, nearly every Mercury sold in North America was a cosmetically enhanced version of some Ford model also sold here. The exceptions to this rule came when Mercury sold Fords originally designed for non-North American markets, and for which no Ford-branded version existed on our shores. The 1991-1994 Capri was such a car, as was the 1999-2002 Cougar (the Mondeo-based Cougar was unique among all Mercuries in that no other cars in the sprawling Ford Empire shared its body). The 1970-1978 Capri was sold through Mercury dealers here, but never had Mercury badging. One of the rarest of all these Mercury cars was the first-generation Tracer, a Mazda design that made its way here via Australia. The bloodline of the Tracer goes back to the Mazda 323, the ancestor of today's Mazda3 and the platform used for all those US-market Ford Escorts of the 1990s. Starting in 1991, the Tracer name went onto badge-engineered Escorts, according to Mercury tradition, but the 1988-1989 Tracers were based on the Australian-market Ford KE Laser. Underneath all of those cars (as well as the early-1990s Capris) lived Mazda 323 running gear, of course. This one nearly made it to the 175,000-mile mark during its time on the road, which is respectable by the standards of 1980s Mazdas. With an automatic transmission transferring the 84 horses from its Mazda B6 engine to the front wheels, this car wouldn't have offered a great deal of driving excitement. 1989 Tracer buyers could choose between a two-door hatchback, a four-door hatchback, and a four-door wagon. Not many Americans hurried over to their local Mercury dealers to buy Tracers, despite the fact that the nearest Ford-badged identical twins were on the other side of the globe. Mercury still seemed relevant in the late 1980s, but its days were numbered. The actress driving the Tracer in this TV commercial seems to have the same deer-in-headlights facial expression of the hapless driver-training students in the 1968 AMC Rebel commercial.

Report: Lincoln getting all of Mercury's ad dollars

Mon, 03 Jan 2011

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Curtain officially comes down on Mercury as dealers remove signage

Mon, 03 Jan 2011

The process of shutting down the Mercury is complete. Ford officially made the decision to close its mid-level brand in June of 2010. In the months that followed, Ford offered its dealers money to stop selling the cars, with production shutting down in September. The last Mercury, a Mariner, rolled off the assembly line in the beginning of October and former spokesperson Jill Wagner said her good-byes to both the car and her job. Now the last piece of the brand has come down as dealers are removing any and all Mercury signage from their lots.
[Source: Detroit News]Read | Permalink | Email this | Comments