1976 Mercury Capri Base Coupe 2-door 2.8l on 2040-cars

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Junkyard Gem: 1995 Mercury Tracer Trio

With the rise of Radwood, cars with exaggerated characteristics associated with the 1980s and 1990s are cool again. That means some combination of pastel and/or neon colors, squiggly squeezed-from-toothpaste-tube graphics, nonfunctional decklid spoilers, giant TURBO badging, and kicky youth-centric nomenclature are required if you want your wheels to be considered in compliance with the sacred tenets of Radism. I do my best to find rad machinery while crawling around in car graveyards, and since I came of driving age in 1982 I know a bit about the subject. Today's rare Junkyard Gem shows us the Mercury Division's belated attempt to sell fun cars to rad-leaning youngsters: a Tracer Trio, found in a Denver yard a few weeks back. The Trio package added 310 bucks to the cost of the $11,280 base Tracer sedan (that's about $575 on a $20,925 car in 2022 dollars), and it got the hip-and-trendy young buyer a leather-wrapped steering wheel, seven-spoke wheels, a decklid spoiler and these rad fender badges. I'm going to say that the much louder graphics and candy-cane-colored displacement badges on the Pontiac Sunbird W25 out-radded the Tracer Trio by a mile, but then Pontiac generally out-radded everyone in those days. Even Plymouth got into the act with such radness as the Breeze Expresso and Sundance Duster (we'll overlook the anti-rad Horizon Miser here). Perhaps tellingly, Mercury, Pontiac and Plymouth all got the "Old Yeller" treatment not long after the Rad Era ended. The Tracer name always went on Mercuries built on Mazda platforms, starting with the Australia-built, Ford Laser-based 1987-1989 cars and then continuing with Mexico-assembled, Ford Escort-based 1991-1996 cars. That generation of Escort/Tracer was mechanical twins with the Mazda Protege, itself the bridge between the 323 and the Mazda3. Some Tracers got the a 1.8-liter Mazda engine that was related to the Miata's engine, but this one has the pure-Detroit CVH 1.9. You're looking at 88 horsepower right here; the Mazda 1.8 offered 127 horses. At least the original buyer of this car got the base five-speed manual transmission instead of forking over $815 extra (about $1,510 today) for the four-speed slushbox. As a 29-year-old slacker living in San Francisco's Mission District and driving a hooptie '65 Chevy Impala sedan at the time, I would have taken the manual transmission without the Trio package, had I been forced to buy a new Tracer.

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.