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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Mercedes rules out hybrid supercar, promises SLS successor

The recent Geneva Motor Show was a festival of hypercars, with the presence of not one, but three over-the-top debuts: the Lamborghini Veneno, McLaren P1 and Ferrari LeFerrari. The latter two have hitched their carbon fiber bumpers to the electrification bandwagon by using hybrid-electric powertrains not entirely unlike the propulsion systems we've come to know in cars like the Toyota Prius and Chevrolet Volt. Does that mean the flow of electrons up the four-wheeled food chain will eventually consume our hallowed supercars? Not if AMG has anything to say about it.
AMG Director of Vehicle Development Tobias Moers recently confirmed that not only will there be a successor to the Mercedes-Benz performance division's SLS AMG, he notes that its internal combustion engine will most definitely not be sharing living quarters with an electric drivetrain. Instead, AMG plans to focus on further pushing the power and efficiency envelope of the internal combustion engine and advancing the use of lightweight materials to achieve their goals. The first example of this effort can be seen in the new SLS AMG Black Series that incorporates many weight-saving techniques to shed some 154 pounds from the SLS AMG GT (above), which itself is lighter than the standard SLS AMG.
Furthermore, Moers remarks that his company is happy to leave the hypercar segment to companies like Ferrari and McLaren. He admits that, "Ferrari in the hyper-car segment is still a different brand than AMG. We have to be honest..." So rather than taking the SLS further upmarket to do battle with bulls and stallions, Moers hinted that the next-generation SLS may be joined by another performance model that fits neatly between itself and the C63 AMG.

2023 Mercedes-Maybach S 680 by Virgil Abloh is maximum fashion with a V12

If the Mercedes-Maybach S 680 wasn’t already exclusive enough for you, listen up. This is the limited-edition Maybach by Virgil Abloh version of the Mercedes-Maybach S 680, and there will only be 150 of them built for the world. The vehicle is the result of a collaboration between Virgil Abloh and Mercedes chief designer Gordon Wagener. Mercedes says the design was finalized prior to AblohÂ’s passing in November 2021. In case youÂ’re unfamiliar with Abloh, know that he was many things throughout his life. HeÂ’s known best for being a fashion designer and entrepreneur, but he was also an artist, philanthropist and architect. As for the car itself, the exterior uses a two-tone paint combo that you might recall from the Project Maybach electric off-road coupe. The bottom half is meant to make you think of sand, while the top half contrasts that in a glossy Obsidian Black finish. The window frames lose their bright look and are painted black to make it as monolithic as possible from the side. Even the forged wheels are painted in the sandy hue. The same theme continues for the interior. ItÂ’s a black and tan two-tone throughout, and MercedesÂ’ Nappa Leather is used to cover surfaces. A unique Mercedes-Maybach and Virgil Abloh logo is inscribed on the center console to denote this carÂ’s special-edition status. YouÂ’ll see the same logo on rear cushions, headrests and door sills. Mercedes even went so far as to modify the infotainment system and its controls for this special edition. The “home” button gets a sandy Abloh theme, and so do the selectable apps on screen. TheyÂ’re decorated with fashion accessories, and theyÂ’re hopefully still as easy to depict and use as MercedesÂ’ standard MBUX icons. As for extras beyond the car itself, every one of these special-edition models comes with a wooden box emblazoned with the Mercedes-Maybach and Virgil Abloh logo. Inside the box, youÂ’ll find a 1:18 replica of the car, a carabiner hook and your two keys. YouÂ’re also going to get a car cover featuring the Virgil Abloh logo with the car, but this one doesnÂ’t fit in the box. If you really want to look the part next to your car, there is a whole line of clothing designed by Virgil Abloh that is launching today, too. It comprises clothing done in shades and hues similar to the car, so you can truly look the part hopping out of your Virgil Abloh Mercedes-Maybach.