2011 Mercedes E350 4 Matic on 2040-cars

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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

2015 Chinese Grand Prix shines bright sun on the dark days of racing

Yes, we tuned into the Formula One Grand Prix in Shanghai China to see a race. But we all know we really tuned in to see if Ferrari, or any other team, could make it a competitive race with Mercedes-AMG Petronas. Based on qualifying, things didn't get off the best of starts: Lewis Hamilton made it four-out-of-four at the front, leading all three Free Practice sessions and then taking pole position in his Mercedes. Nico Rosberg is making the most of his time in the simulator, getting closer to Hamilton as the months go by. This time he lined up in second, just 0.042 in arrears. Ferrari did its best to temper expectations after Malaysia. Even though Sebastian Vettel qualified in third, almost a second behind Hamilton, the Scuderia's race pace is still considered a danger. Kimi Raikkonen's final hot lap went sour in Turn 3 and dropped the Finn to sixth place on the grid. In between the Ferraris, Williams is another team desperately working to maintain its advantage, and both of its drivers capitalized on Raikkonen's misfortune. Felipe Massa took fourth, Valtteri Bottas was in fifth. Daniel Ricciardo led the Infiniti Red Bull Racing charge in seventh, ahead of Romain Grosjean in the Lotus earning a spirits-lifting eighth. The two Saubers continue to show how good the Ferrari engine is, with Felipe Nasr taking ninth position and teammate Marcus Ericsson in tenth. Yet when the lights went out, so did the racing, for the most part. At the end of the first lap, because of some excellent moves by Raikkonen on both Williams' and a terrible start by Ricciardo that dropped him to seventeenth, the order was Hamilton, Rosberg, Vettel, Raikkonen, Massa, Bottas, Grosjean, Nasr, Ericsson, and Pastor Maldonado in the Lotus rounding out the top ten. At the end of the race, the only positions that had changed were the final two: Ricciardo had a laps-long battle with Ericsson, passing, getting repassed, then passing again to take ninth for good, with Ericsson finishing tenth. Maldonado suffered the worst in a battle with Jenson Button in the McLaren, when Button misjudged the entry into Turn 1 for a pass and clouted the back of the Lotus. Button was able to finish but Maldonado had to retire. Yes, there were some decent moments in between, like Bottas getting by Massa at the start, then Raikkonen getting past Massa in the first few corners and the Finn's move on Bottas also letting Massa through.

Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.