1996 Mercedes-benz Sl500 Base Convertible 2-door 5.0l Champagne/tan on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Autoblog Unplugged: 2015 Mercedes-Benz GLA45 AMG

Mercedes-Benz's AMG division entered new territory in late 2013 with the launch of the CLA45, an all-wheel-drive sedan (with front-wheel-drive underpinnings) motivated by a turbocharged, four-cylinder engine. But it wasn't any old turbo-four – the boosted 2.0-liter powerplant claimed the title of most powerful production four-cylinder engine. From behind the wheel, we loved its turbo-heavy antics and steer-it-with-the-throttle dynamics. Now, Mercedes offers the GLA-Class – a small crossover based on that CLA architecture. And rather than just leave it alone in GLA250 guise, the AMG folks created the tiny-tough GLA45 high-riding hatch you see here. It's got the same 355-horsepower, 332-pound-feet turbo-four underhood, a seven-speed dual-clutch transmission, and a unique sound that's unlike anything you might expect from a small CUV. That's why we took to some of our favorite backroads to capture another Autoblog Unplugged video with the GLA45. There's no talking, no music, no rizzle-razzle – just shots of the GLA45 driving down our favorite winding roads with nothing but the sweet, throaty sounds of the AMG powerplant. Good luck holding back your giggles when you hear the braaap of a quick gear-change. Mercedes-Benz Crossover Luxury Performance Videos mercedes gla-class mercedes gla45 amg

2015 Mercedes-Benz S65 AMG Coupe

For Mercedes-Benz to truly demonstrate the capabilities and sensations of the S65 AMG Coupe, it needs to commission the building of a highway halfway to the moon. That's right, a ribbon of Autobahn roughly 120,000 miles long, with 50,000 miles of twisties and sweepers. Let's even add some loop-de-loops though the ionosphere, since, you know, we're going all the way with this. We've been following the headlines about progress on a new lunar lander and the SpaceX Mars Colonial Transporter, but we recently discovered that we've already got both of them in the S65 AMG Coupe. This isn't a car, it's a rocket ship. And it's not perfect, but it is spectacular. Starting with the way it looks. When Mercedes unveiled the concept at the 2013 Frankfurt Motor Show, I wasn't impressed. In fact, I told the Mercedes PR person, "It's fine, but the rear end doesn't do anything for me." And today? I'll have the crow, please, with lots of ketchup. When the test car you see here arrived, my loins tumbled and my knees developed a slight tremble. By the following week I was posing thought experiments like, "What's hotter: me in this car, or nothing else ever?" It's big – just eight inches shorter than the S-Class sedan and only an inch narrower. It's an inch longer than the Porsche Panamera and four inches wider, but just 0.3-inches taller than that slinking sport sedan. Its size and segment seem to have freed the designers' pens, and we think it's the best and most unapologetic expression of the brand's current language. We'd normally vote "nay" to a face full of chrome, but the coupe has the width to spread the polished elements around, and the top-to-bottom three-dimensionality indeed earns the adjective "jewel-like." A button on the center console lifts the entire car to protect those jewels when needed. The profile doesn't give up on the rising, sculpted wedge we've known for years – the one we used to love on the SL-Class. And again, the 16.6-foot expanse of sheet metal gives those opposing swage lines an unhurried opportunity to carve the body. The sidelong swell is enhanced by the carbon-fiber rocker panel laid into the concavity along the bottom, as well as those hips over the rear wheels. Speaking of which, the polished, 20-inch forged rollers are spot on. The bluff backside is sculpted just enough to keep it interesting, from the decklid spoiler to the horizontals across the bumper and carbon diffuser. Mostly, though, it seems to say to anyone behind, "Please.