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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

SRT Viper dukes it out with Mercedes SLS Black Series in new Head 2 Head

In Episode 36 of Motor Trend's Head 2 Head, now that the Corvette ZR1 is no more, Jonny Lieberman has to look overseas to the Mercedes-Benz SLS AMG Black Series for a challenger with similar philosophy to the SRT Viper: long hood hiding a high-horsepower engine set way back, rear-wheel drive, tiny trunks. That puts the Viper's 8.4-liter V10 with 640 horsepower and 600 pound-feet of torque against the SLS AMG's 6.2-liter V8 with 622 hp and 468 lb-ft.
However, the congruences in philosophy and magnitude of numbers doesn't translate to the driving experiences of the two, which are literally and figuratively on different continents. Lieberman gets a handle on the two of them on Northern California roads, Randy Probst then finds out how, and how quickly, they can lap Laguna Seca.
They both get kudos for being improvements on their original sources, but only one of them can take the win. You can find out by watching the video below.

Recharge Wrap-up: KillaJoule hits 270 mph; Mercedes B-Class ED gets PlugShare

The Mercedes-Benz B-Class Electric Drive will get its own version of the PlugShare charging-station locator app. Developed by Recargo with the help of Daimler, the vehicle-specific app will be integrated into the car's navigation system. The system maps the location of nearby charging stations from various networks. So far, Mercedes-Benz doesn't offer a universal pay service for the various charging networks, like those offered by BMW and Nissan. Read more at Green Car Reports. HyperSolar uses solar energy to make hydrogen from water. Without using electrolyzers, HyperSolar uses a photochemical process to separate and capture the hydrogen in the water, which can then be used for clean energy, such as automotive fuel cells. The solar devices are submerged in water inside a container, and sunlight powers the device to free the hydrogen. HyperSolar claims that its process is more efficient and cost effective than other methods used to produce hydrogen from water. See some demonstrations in the videos below and learn more at HyperSolar's website. Eva Hakansson drove the KillaJoule electric motorcycle to a top speed of 270.224 miles per hour. After a computer model showed a possibility of about 270 mph, the team took the motorcycle with sidecar out to the salt flats for Mike Cook's Shootout. Everything went smoothly, and Hakansson easily surpassed speeds of the 249.1-mph world record she set a few weeks ago. The team is calling it quits for the season, but will make some tweaks to the KillaJoule in hopes of getting 300 mph out of the red bullet next year. Read more at KillaCycle Racing, or at Business Insider. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.