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Auto blog
Maybach could become Mercedes-Benz sub-brand
Wed, 22 Jun 2011When you're arriving in a twin-turbocharged, twelve-cylinder Maybach limo, there's no reason you should ever have to be late. Except, maybe, to make a fashionable entrance. But up at the corporate level, the entire Maybach brand is being slowed down as critical decisions about its future are being undertaken.
Last week, we reported that a decision on what path Maybach would take going forward would be due at the start of next month, but the latest reports indicate that the timeframe has been extended as further options are being considered.
The previous options under consideration were twofold: either relaunch the brand with production outsourced to Aston Martin - which suddenly finds itself with excess production capacity - or shut it down completely. And those are still two very real options. Word has it that Aston has put together four concept cars for the Daimler brass to consider, all based on the next-generation S-Class platform (and thankfully not the old one).
Why all of this year's F1 noses are so ugly [w/video]
Fri, 31 Jan 2014If you're a serious fan of Formula One, you already know all about The Great Nosecone Conundrum of 2014. Those given to parsing each year's F1 regulations predicted the strong possibility of the so-called "anteater" noses as far back as early December 2013. Highly suggestive visual evidence first came after Caterham's crash test in early January, with further proof coming as soon as Williams showed a rendering of the FW36 challenger for this year's championship. That car earned a name that wasn't nearly so kind as "anteater."
Casual followers of the sport - or anyone who gets the feed from this site - probably don't know what's happening, except to wonder why the current year's F1 cars are led by appendages that would make Cyrano de Bergerac feel a whole lot better about himself.
The short answer to the question of ugsome F1 noses is "FIA regulations and safety." The reason there are various kinds of ugsome noses is simpler: engineers. The same boffins who have given us advances including carbon fiber monocoques, six-wheeled cars, double diffusers and Drag Reduction Systems are bred to do everything in their power to exploit every possible freedom in the regulations to make the cars they're building go faster - the caveat being that those advances have to work within the overall philosophy of the whole car.
Apple lends prestige to a new Mercedes-Benz music system
Mon, Oct 17 2022Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus. Â