2012 Mercedes-benz Sls Amg Convertible. 5k Miles. Imola Grey. Two Tone Interior. on 2040-cars

Auto blog

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2015 Chinese Grand Prix shines bright sun on the dark days of racing

Yes, we tuned into the Formula One Grand Prix in Shanghai China to see a race. But we all know we really tuned in to see if Ferrari, or any other team, could make it a competitive race with Mercedes-AMG Petronas. Based on qualifying, things didn't get off the best of starts: Lewis Hamilton made it four-out-of-four at the front, leading all three Free Practice sessions and then taking pole position in his Mercedes. Nico Rosberg is making the most of his time in the simulator, getting closer to Hamilton as the months go by. This time he lined up in second, just 0.042 in arrears. Ferrari did its best to temper expectations after Malaysia. Even though Sebastian Vettel qualified in third, almost a second behind Hamilton, the Scuderia's race pace is still considered a danger. Kimi Raikkonen's final hot lap went sour in Turn 3 and dropped the Finn to sixth place on the grid. In between the Ferraris, Williams is another team desperately working to maintain its advantage, and both of its drivers capitalized on Raikkonen's misfortune. Felipe Massa took fourth, Valtteri Bottas was in fifth. Daniel Ricciardo led the Infiniti Red Bull Racing charge in seventh, ahead of Romain Grosjean in the Lotus earning a spirits-lifting eighth. The two Saubers continue to show how good the Ferrari engine is, with Felipe Nasr taking ninth position and teammate Marcus Ericsson in tenth. Yet when the lights went out, so did the racing, for the most part. At the end of the first lap, because of some excellent moves by Raikkonen on both Williams' and a terrible start by Ricciardo that dropped him to seventeenth, the order was Hamilton, Rosberg, Vettel, Raikkonen, Massa, Bottas, Grosjean, Nasr, Ericsson, and Pastor Maldonado in the Lotus rounding out the top ten. At the end of the race, the only positions that had changed were the final two: Ricciardo had a laps-long battle with Ericsson, passing, getting repassed, then passing again to take ninth for good, with Ericsson finishing tenth. Maldonado suffered the worst in a battle with Jenson Button in the McLaren, when Button misjudged the entry into Turn 1 for a pass and clouted the back of the Lotus. Button was able to finish but Maldonado had to retire. Yes, there were some decent moments in between, like Bottas getting by Massa at the start, then Raikkonen getting past Massa in the first few corners and the Finn's move on Bottas also letting Massa through.

Race recap: 2015 British Grand Prix is a testament to timing

In front of his home crowd, Lewis Hamilton actually had to work for pole position at the British Formula One Grand Prix. The World Champion couldn't get on top of the setup for his Mercedes-AMG Petronas on Friday, lapping behind teammate Nico Rosberg and the two Ferraris. Come Saturday, after a few alterations and a whole lot of wing to clamp down on understeer, Hamilton returned to his regular program at the front, taking pole position by just over a tenth of a second from his teammate. Williams, thought to be headed for another stretch in the weeds a few races ago, showed its best strength all year. The Grove team got both cars on the second row and in front of the Ferraris, Felipe Massa qualifying ahead of teammate Valtteri Bottas, but they were eight and nine tenths behind the Mercedes'. Kimi Raikkonen out-qualified Ferrari teammate Sebastian Vettel for the second time this year, and only the first time in a straight-up battle with two healthy cars. But more than a second behind the two cars at the front, and with two nearly-impossible-to-pass Williams' in front, neither the Finn nor the German is happy with where they are. Daniil Kvyat claimed seventh, his side of the garage at Infiniti Red Bull Racing having got through the weekend to that point without a single complaint about their Renault power unit. Carlos Sainz, Jr. put a single Toro Rosso inside the top ten in eighth position, ahead of Nico Hulkenberg who did the same for Sahara Force India by slotting in ninth. The second Infiniti Red Bull driven by Daniel Ricciardo did have an unspecified engine complaint – his car kept "bleeding power" on the straights – but even so he managed to qualify tenth with his second-fastest lap. The stewards deleted his best lap because he ran three centimeters outside the track limits at Copse, an infraction that stung a few other drivers as well. Up in front, what would sting the Mercedes-AMG Petronas drivers the most was the start. That's when a dearth of grip struck both Hamilton and Rosberg, allowing Massa and Bottas to slide right up the middle between them and take the first two places. The leapfrogging was so surprising that it looked like the Mercedes drivers were giving the Williams drivers a head start. They diced through the first corners, Hamilton sliding past Bottas into second place halfway through the lap. And then the safety car reported for duty.