2011 Mercedes-benz Sls Amg Base Coupe 2-door 6.3l on 2040-cars

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Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

Lewis Hamilton wins Spanish Grand Prix, takes 17-point lead over Vettel

BARCELONA, SPAIN – Lewis Hamilton won the Spanish Grand Prix in a commanding Mercedes one-two on Sunday to stretch his Formula One lead over Ferrari's Sebastian Vettel, who finished fourth, to 17 points. The victory, in a race that stayed dry despite the threat of rain, was the Briton's second of the season, 64th of his career and third at the Circuit de Catalunya. It also set a record, one that Hamilton had previously shared with seven times champion Michael Schumacher, of 41 wins from pole position. "This is more like it, let's keep this up," Hamilton told his celebrating team over the radio as he swept past the checkered flag. "Today the car and myself, I felt that synergy which I hadn't been feeling for the whole year," he added in a pre-podium interview after parking up in pit lane. "It's a good feeling." Hamilton's win followed on from the lucky victory that fell into his lap in Azerbaijan two weekends ago, but Sunday had nothing to do with chance and all to do with the champions being back to their best. He now has 95 points to Vettel's 78 after five rounds of the 21-race championship. Mercedes regained the lead in the constructors' standings and are now 27 points clear of Ferrari who had 2007 world champion Kimi Raikkonen retire from the race. Finland's Valtteri Bottas was second, a hefty 20.5 seconds behind, with Dutch 20-year-old Max Verstappen completing the podium for Red Bull – his first of an incident-filled season. Australian Daniel Ricciardo was fifth for Red Bull, ahead of Denmark's Kevin Magnussen for Haas and Spaniards Carlos Sainz (Renault) and Fernando Alonso (eighth for McLaren). Sainz's points lifted Renault ahead of McLaren and into fourth place by a single point. Mexican Sergio Perez was ninth for Force India and Monegasque rookie Charles Leclerc took the final point for Sauber. While Hamilton pulled away cleanly at the start, and Vettel passed Bottas into the first corner for second place, there was carnage behind as Romain Grosjean spun his Haas in a cloud of smoke. The Frenchman then collected the Renault of Nico Hulkenberg and Pierre Gasly's Toro Rosso in a major smash, fortunately without injury, that brought out the safety car for the first six laps. Stewards gave him two penalty points and imposed a three-place grid drop for the next race in Monaco.

2014 Mercedes-Benz SLS AMG Black Series [w/video]

The biggest misconception about the Mercedes-Benz SLS AMG Black Series is that it's simply a higher-performing version of the SLS GT - a closer look, or better yet, a few hot laps on a high-speed racing circuit, reveals that is anything but the case.
Launched in the States in mid-2011, the standard SLS GT is a 583-horsepower, all-aluminum, gull-wing coupe with performance that positions it near the top of the exotic segment. While the AMG team at Mercedes-Benz could have left it alone, their experience with the SLS AMG GT3 race car said there was room for improvement, so they devised the SLS Black Series. The transformation from SLS GT to SLS Black Series is extensive, with no fewer than 17 different significant enhancements.
The engine mapping, crankshaft, connecting rods, valve-train, intake, exhaust and cooling are all modified and the engine's redline bumps up from 7,200 to 8,000 rpm, which pushes output of the hand-built 6.3-liter V8 to 622 horsepower. The power steering receives a new ratio, a coil-over AMG Adaptive Performance suspension is installed along with underbody braces, the track is widened, two-piece carbon-ceramic brakes replace iron rotors at each corner and a lightweight titanium exhaust is fitted beneath. The AMG Speedshift seven-speed dual-clutch gearbox is modified and an electronically controlled AMG rear differential lock ensures the power goes to the pavement. Last on the mechanical upgrades are new lightweight forged wheels (10x19 inches front and 12x20 inches rear) wrapped in special R-compound Michelin Pilot Sport Cup tires.