2011 Mercedes Benz Sls 63 Coupe, 1243 Mls!!! on 2040-cars

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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

New Mercedes E-Class nearly exposed, may be Maybach

The all-new Mercedes-Benz E-Class is marching closer and closer to production, with a new round of spy photos giving us our best look yet at the S-Class-inspired looks of the German brand's executive luxury car. There really is very little camouflage this time around – what's there looks more like the kind of plastic wrapping you'd see on a freshly imported vehicle at the port. In front, we can see the new E will wear similar LED accents to the S- and C-Class. The E-Class' big and little brothers also inspired the tail of the new model, where we can see slightly disguised, vertically oriented LED taillights. Prominent, enclosed exhausts are very similar to what we saw in our spy shots of the Mercedes-Maybach E-Class. Aside from the exhausts, this particular car also wears the same blingy wheels as the range-topping tester we spied last August. The thick-rimmed, multi-spoke design isn't the only giveaway to this car's luxurious intentions, though. Our last Maybach sighting showed a car completely covered in camo, making it difficult to tell just how large the rear doors are relative to the car we're seeing today. Instead of the doors, though, we suggest you look at the windows. Like the August spy photos, this prototype features tinted rear glass, which could perhaps indicate that we're looking at yet another example the second Mercedes-Maybach model. So is this yet another Maybach E-Class? We're leaning towards yes. The size of the back doors – and the rear quarter window, in particular – is close enough to what we saw last month, and the presence of tinted glass, the same exhausts, and the same wheels can't be discounted either.

Mercedes surprised Hamilton with this steering wheel message

Lewis Hamilton had much to celebrate at the end of the Abu Dhabi Grand Prix this past weekend. Not only did he win the race in commanding form (the 33rd in his career to make him the fifth most successful in Formula One history), but he also scored enough points (double on the season finale this year) to outpace his teammate and chief rival to win the world championship. Having already been crowned champion in 2008, that makes him one of only sixteen drivers to have won multiple world titles. It's a point his team at Mercedes didn't want him to miss, so on the cool-down lap at the end of the race, his pit crew radioed him the message "default 44" – an instruction that triggered this image to appear on the display in the middle of his steering wheel. Apparently Lewis, with plenty else on his mind (like getting his car back to the parc ferme in one piece and with enough fuel), didn't notice what was flashing in front of him. Superimposed, as you can see, over an image of Hamilton as a young lad still in karts is Lewis' name alongside those of the other two-time world champs: Jim Clark, Graham Hill, Emerson Fittipaldi, Alberto Ascari, Fernando Alonso and Mika Hakkinen. (Never mind those who've scored more than two titles.) Intriguingly, Hakkinen is the only other one among them to have won either of his titles under Mercedes power like Lewis did, though Fangio won two of his five titles motivated by Benz engines.