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One year since accident, most of Schumacher's sponsors still on board

It's been almost exactly a year now since Michael Schumacher suffered massive head trauma in a catastrophic skiing accident in Switzerland, and while details on his recovery have remained few and far between, we're sure his progress has been anything but easy. Meanwhile his sponsors have faced a difficult decision of their own: to continue supporting him financially despite getting nothing tangible in return, or cancel their contracts and suffer the blow to their public image as a result. According to Schumacher's longtime manager Sabine Kehm in speaking to news outlets like Italy's La Gazzetta dello Sport, most of the imperiled former F1 driver's personal sponsors have remained by his side. The encouraging news updates on what we reported back in August, that Mercedes-Benz and German investment firm Deutsche Vermogensberatung AG were sticking with the champ through the hard times. Other sponsors, including helmet manufacturer Schuberth and watchmaker Audemars Piguet, are also believed to still be on board. Not all of Schumi's sponsors have stuck around, though. German bottled water brand Rosbacher reportedly broke off its contract with Schumacher back in July. And more recent reports confirm that Gaydoul Group fashion labels Navyboot and Jet Set canceled their sponsorship deal earlier this month. These and other contracts made Schumacher one of the world's highest paid sports figures and the first billionaire athlete in the world. Even in retirement, he was still making more than most active F1 drivers. While we don't know just how much he's pulling in during his recovery, here's hoping that his continued sponsors can find a way to make their support worthwhile – and that the champ makes a full recovery in the near future.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.