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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

McLaren, Red Bull and Ferrari call for unfreezing F1 engines

Formula One is a hugely expensive sport. Not only do you have enormous salaries and logistical expenses, as you would in any other sport, but each team also spends huge sums developing their own chassis from the ground up – and so too do the participating automakers in developing the engines. One of the ways the series organizers mitigate those costs is by freezing development. So once the new crop of V6 turbo hybrid powertrains were developed, that was it. But now three of the of the sport's leading teams are calling on the FIA to unfreeze engine development. Their reason? Unfair advantage. There's little question that Mercedes did the best job of developing its "power unit" to meet the new regulations that took effect at the beginning of this past season. That's how the Mercedes team won all but three of the grands prix this season and finished with at least one car on the podium at every single race. It's also a big part of how the teams that bought their engines from Mercedes this season managed to consistently outperform the other non-works-supported teams. That clear advantage is why Red Bull, Ferrari and now McLaren are calling for engine development to be unfrozen. Their argument is that, under the current locked-down status quo, their engine suppliers (Renault, Ferrari and Honda, respectively) cannot possibly catch up. So unless the FIA and Formula One Management want the next few seasons to be the kind of absolute blow-outs that this past season was, these leading teams argue, the powers that be are going to have to make some changes. For its part, Mercedes naturally counters that unfreezing engine development would send costs spiraling out of control. But then of course it stands to lose the most by re-opening engine development. If those three teams, however, closely intertwined as they are with the three other engine suppliers participating in next year's championship, manage to solicit enough support from the other customer teams and bring the matter to a vote, Mercedes may very well find itself out-numbered. News Source: ESPNImage Credit: Patrick Baz/AFP/Getty Motorsports Ferrari McLaren Mercedes-Benz F1 engine

Forza Horizon announces January Recaro Car Pack with LFA N"urburgring Edition

Another month, another car pack for Forza Horizon. This time it's the Recaro Car Pack featuring a motley gang of cars and trucks: the 1983 GMC Vandura G-1500, 1995 Ford Mustang Cobra R, 2012 Cadillac Escalade ESV, 2005 Mercedes-Benz SLR, 2012 Lexus LFA Nürburgring Edition and 2012 Lotus Exige S.
It'll be up for download on Xbox Live on Tuesday, Jan. 1, 2013 for 400 MS Points. As usual, if you have the Forza Horizon Season Pass you can get them all free, and Season Pass holders will also get a bonus car that's not pictured: the 2009 Pagani Zonda Cinque Roadster.
The Pagani is everything opposite to that Vandura, but while you might not ever win anything with the van, you can always use the back of it as a place to give out free hugs. Check out the video and press release below for more details.