Mercedes 2014 Slk55 Amg Retracting Top Convertible on 2040-cars

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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

2016 Italian Grand Prix race recap

The Italian Grand Prix at Monza is called the Temple of Power. Furthermore, the winning driver in Italy started on pole in 13 of the last 16 years, and only one driver in that time has won the Italian GP from behind the front row of the grid: Rubens Barrichello in 2002 and 2009. By this point in the current Formula 1 season (era?) we know what it means when a track emphasizes both power and pole position: Mercedes-AMG Petronas. The Silver Arrows locked out the front row with Lewis Hamilton on pole. A poor start prevented the Briton from capitalizing on the advantage, so teammate Nico Rosberg and four other drivers swept by him before the end of the second turn. Mercedes would later say a clutch issue caused Hamilton's botched start, but that didn't help the man who'd just fallen to sixth place. Rosberg got about two laps of television coverage on his way to an unbothered victory ahead of Hamilton. Ferrari made Hamilton's second-place finish easier by sticking to a two-stop strategy; both Mercedes drivers pitted once. We aren't sure why Ferrari didn't at least attempt a one-stopper once Sebastian Vettel and Kimi Raikkonen had been gifted second and third on track. A pit stop took about 23 seconds from entry to exit and Vettel finished third, six seconds behind Hamilton. Raikkonen finished fourth, another seven seconds behind Vettel. Perhaps the Scuderia's tire usage wouldn't allow longer stints, but we'll never know. Daniel Ricciardo wielded his Red Bull like a scalpel to make an impeccable pass on Valtteri Bottas in the Williams and take fifth place. Ricciardo, trailing another Italian province behind, somehow closed the gap on Bottas in just the braking zone of Turn 1, pulling alongside near the apex without locking a wheel on entry nor running wide on exit. Bottas claimed sixth ahead of Red Bull's Max Verstappen, Sergio Perez in the Force India, Felipe Massa in the second Williams, and Nico Hulkenberg in the second Force India sealing the top ten. Monza did spring a few on-track surprises. Esteban Gutierrez drove Haas F1 into Q3 for the first time this season, the Mexican setting the sixth-best time in Q2. Manor Racing planned for Monza all season, Pascal Wehrlein repaying the effort by qualifying 13th. Fernando Alonso pitted his McLaren on Lap 50 of the 53-lap race for a set of super soft Pirellis, then set the fastest lap. It's Honda's first fastest lap since 1992. The biggest moments happened off the track.