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Mercedes-Benz A45 AMG shows up to fight the hottest hatches [w/videos]

Fun coincidence. On the same day that Audi announces the unveiling of its new S3 Sportback at the Geneva Motor Show, Mercedes-Benz steals the spotlight by confirming that the all-new A45 AMG will also receive its official debut early next month. Starting life as the entry-level A-Class hatchback, the A45 AMG gets the full AMG treatment, which includes numerous performance, handling and styling upgrades.
Under the hood sits an AMG-tuned 2.0-liter turbocharged I4 breathing through a sport exhaust system helping the five-door produce 360 horsepower and 332 pound-feet of torque. This engine is paired to a seven-speed AMG dual-clutch transmission and power is sent to the ground using 4Matic all-wheel drive. Mercedes-Benz says that the A45 AMG will be able to accelerate from 0-60 miles per hour in under 4.5 seconds and it will have a top speed of 155 mph; in the land of hot hatches, it doesn't get much hotter than that. For added performance and handling, AMG has retuned the A-Class' suspension and steering systems and equipped The A45 with a three-stage stability control system that is specific to this car.
Surprisingly, the exterior styling of the A-Class was already sporty enough that the new model doesn't receive too many changes to become the A45 AMG. The biggest alterations include black accents to the chin spoiler, rocker panels and mirror caps, black wheels with red-painted brake calipers and rectangular dual exhaust outlets. Inside, it doesn't take a trained eye to spot the differences. The flat-bottomed sport steering wheel and the numerous red accents throughout the cabin (including the seatbelts!) really help to make this AMG interior stand out; front passengers will also get sport bucket seats that appear to be more than supportive enough for even the most spirited driving conditions.

2014 Mercedes S-Class priced lower from $92,900*

The massively overhauled 2014 Mercedes-Benz S-Class will start at $92,900, not including a $925 destination fee, when it arrives at US dealers in October. That's a 2.8-percent drop over the 2013 S-Class, although Mercedes is fast to point out that a drop in price doesn't equate with a drop in equipment for the executive sedan.
Besides an extra 20 horsepower from the 4.6-liter, biturbocharged V8, the S550 sports a standard panoramic sunroof, keyless start, a rear-view camera and LED headlights, taillights and interior lights. Adding the German manufacturer's 4Matic all-wheel-drive system bumps the S550's price up to $95,900.
If the S550 doesn't quite cut the mustard, you can wait until November, at which point Mercedes will quite happily sell you the new S63 AMG 4Matic for $139,500. Power is also up on the S63, from a max of 563 ponies with an AMG Performance Package to 577 horsepower as standard on the 2014 model.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos