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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

8 automakers, 15 utilities collaborate on open smart-charging for EVs

We're going to lead with General Motors here. GM is one of eight automakers working with 15 utilities and the Electric Power Research Institute (EPRI) at developing a "smart" plug-in vehicle charging system. Why did we start with GM? Because it's the first automaker whose press release we read that mentioned the other seven automakers. Points for sharing. For the record, the collaboration also includes BMW, Toyota, Mercedes-Benz, Honda, Chrysler, Mitsubishi and Ford. The utilities include DTE Energy, Duke Energy, Southern California Edison and Pacific Gas & Electric. The idea is to develop a so-called "demand charging" system in which an integrated system lets the plug-ins and utilities communicate with each other so that vehicle charging is cut back at peak hours, when energy is most expensive, and ramped up when the rates drop. Such entities say there's a sense of urgency to develop such a system because the number of plug-in vehicles on US roads totals more than 225,000 today and is climbing steadily. There's a lot of technology involved, obviously, but the goal is to have an open platform that's compatible with virtually any automaker's plug-in vehicle. No timeframe was disclosed for when such a system could go live but you can find a press release from EPRI below. EPRI, Utilities, Auto Manufacturers to Create an Open Grid Integration Platform for Plug-in Electric Vehicles PALO ALTO, Calif. (July 29, 2014) – The Electric Power Research Institute, 8 automakers and 15 utilities are working to develop and demonstrate an open platform that would integrate plug-in electric vehicles (PEV) with smart grid technologies enabling utilities to support PEV charging regardless of location. The platform will allow manufacturers to offer a customer-friendly interface through which PEV drivers can more easily participate in utility PEV programs, such as rates for off-peak or nighttime charging. The portal for the system would be a utility's communications system and an electric vehicle's telematics system. As the electric grid evolves with smarter functionality, electric vehicles can serve as a distributed energy resource to support grid reliability, stability and efficiency. With more than 225,000 plug-in vehicles on U.S. roads -- and their numbers growing -- they are likely to play a significant role in electricity demand side management.

2016 Malaysian Grand Prix recap: Surprises and missed opportunities

Mercedes-AMG Petronas pilot Lewis Hamilton drove so well in the run-up to the Malaysian Grand Prix that he said before the race, "Honestly, I don't feel anything is going to stop us." On Sunday, the Sepang race showed what it thought of plans and predictions. Heading into the right-hand Turn 1, Sebastian Vettel practically recreated the dust-up at the Belgian Grand Prix three races ago. When Mercedes' Nico Rosberg swept across from the outside line toward the apex, Red Bull's Max Verstappen had to jink right to avoid, touching Vettel's Ferrari on the inside. Vettel speared straight on and hit Rosberg. Vettel's left front suspension broke, ending his race. Rosberg spun and got moving again, but at the back of the pack. That appeared to put Hamilton on a clear run to the checkered flag. His car looked perfect, his pace was perfect, he easily kept Red Bull's Daniel Ricciardo and Verstappen behind. A result that would have seen Hamilton retake control of the Driver's Championship – at Petronas' home race – got crushed on Lap 41 when Hamilton's engine blew down the main straight. That put Ricciardo in the lead, followed closely by his teammate. Just two laps before Hamilton's exit, Ricciardo and Verstappen had battled for second place with some of the best driving we've seen all season. Ricciardo drove as if exorcising the demons of missed opportunities earlier in the year, keeping the young Dutchman behind. The two Red Bulls took the flag fifteen laps later in that order, clocking the first one-two finish for a team other than Mercedes since 2014. It's Red Bull's first one-two since Brazil 2013, when Vettel and Mark Weber took the top steps at the last race of the V8 era. Rosberg recovered to take third in spite of a ten-second penalty for an optimistic pass on Ferrari's Kimi Raikkonen. The Finn crossed the line 12 seconds later, followed by Valtteri Bottas in the Williams and Sergio Perez in the Force India. In another Belgium repeat, Fernando Alonso drove from the back of the grid to finish seventh. Nico Hulkenberg secured eighth, Jenson Button ninth for McLaren in his 300th grand prix, and rookie Jolyon Palmer scored his first point of the season for Renault in tenth. The issue to trump all others from now until next week's Japanese Grand Prix: Lewis Hamilton's terrible luck with engines. Power unit gremlins earlier this season helped drop the Brit to 43 points behind Rosberg after the Russian Grand Prix.