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Mercedes-AMG GT and C63 to serve as F1 safety, medical cars

Mercedes has spent nearly 20 years providing the safety and medical cars for Formula 1, so it was hardly a shock when the company announced that the new Mercedes-AMG GT and C63 AMG S Estate would serve as ushers in the F1 circus. The two turbocharged monsters replace the old SLS AMG safety car and C63 AMG wagon medical car, which have served in one trim or another since 2010 and 2008, respectively. The biggest change for either car is, of course, the lightbar. It's been mounted atop a carbon-fiber hoop on the AMG GT that Mercedes says optimizes airflow to that big rear wing. Meanwhile, the location of the lights was confirmed via wind tunnel testing. In the cockpit, two iPads allow the AMG GT's passenger, fuel analyst Peter Tibbetts, to monitor the race's world feed while also keeping an eye on race data. The tablets stay connected via an in-car, wireless internet connection. Changes for the C63 S wagon are less extensive. It gets a lightbar and the usual signaling systems in the headlights and taillights, while the cargo compartment includes both a respirator and a defibrillator, to manage more serious medical emergencies. As with the AMG GT, the C63 is finished in F1's traditional silver safety/medical car livery. Beyond these changes, both vehicles are just as potent as those that can be purchased at dealers. Both cars feature a 4.0-liter, 510-horsepower, twin-turbocharged V8, while a seven-speed AMG Speedshift transmission dispatches the grunt with lightning-quick shifts. So equipped, the AMG GT will hit 60 in 3.8 seconds and the C63 can get there in 4.1 seconds. Check out the full gallery of both cars, decked out in their F1 liveries, available up top. Related Video: Mercedes-AMG GT S and C 63 S in action for the 2015 Formula 1® season: Maximum safety, maximum performance Affalterbach, Mar 06, 2015 Baptism of fire on the race track: The GT S and the C 63 S – the new high-performance cars from Mercedes-AMG - provide for maximum safety in the 2015 FIA Formula One World Championship™. At the first Grand Prix in Melbourne, Australia (12 to 15 March 2015) the GT S will debut on the race track as the Official Safety Car of the FIA Formula One World Championship™. As the Official Medical Car of the FIA Formula One World Championship™, the C 63 S Estate will be on hand to provide fast emergency medical care. Mercedes-AMG has been active continuously at the pinnacle of motorsport since 1996.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Vettel hopes to pull off some Ferrari 'tricks' to end Mercedes F1 dominance

MONTREAL — Sebastian Vettel says Ferrari has a few tricks up its sleeves for this weekend's Canadian Grand Prix and will need to conjure up something special if it is to end Mercedes' magical run. Six races into the season, Vettel is not ready to wave the white flag and concede the title to Mercedes, which has racked up six straight wins, five of them with 1-2 finishes. But the German admits the battle had reached a critical juncture. "The next races will be really crucial for us to try and get back to the front and give a much harder time to Mercedes," said Vettel, who finished second in Monaco last month for Ferrari's best result so far this season. "It will be crucial to do it rather sooner than later, but at the moment I am not too fussed, I am not looking at, 'OK this is the date.' "Clearly we are behind, clearly there is a big margin between Mercedes and the rest and we have to lose that gap and get ahead otherwise it will be difficult to turn around. "That is as much realism as you can get."Vettel won from pole position in Canada last year and Mercedes has suggested the high-speed circuit could again favor Italian rivals whose season has yet to get into gear. But Mercedes drivers Lewis Hamilton and Valtteri Bottas will like their chances as well on the Circuit Gilles Villeneuve. Hamilton was fastest in Friday's early practice, but damaged his car when he hit the wall in the afternoon. The five-time world champion sits 17 points clear of Bottas at the top of the standings and in his bid to equal Michael Schumacher's seven Canadian Grand Prix victories between 1994 and 2004. Not that Mercedes needed another boost, but Hamilton and Bottas will have new and upgraded engines in their cars for this weekend's race. Ferrari has already introduced its first upgraded powerplants of the season, but Vettel was optimistic tweaks to the car would benefit them on a circuit that plays to some of their strengths. "There is always little tricks you can do, the question is whether they make a difference," Vettel said. "But I am not sitting here trying to paint things black we haven't done a single lap this weekend so I am quite optimistic it was a strong track for us last year. "We have some tricks up our sleeves whether they work or not we will see.