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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Jay Leno listens to the people, shows off still-stock 1972 Mercedes 300 SEL 6.3

Let it be known, Jay Leno is a man of the people. Long-time viewers will recall the time he walked fans of his popular video series around the various projects going on in his eponymous garage. One such vehicle was his 1972 Mercedes-Benz 300 SEL 6.3, which he'd planned on fitting with the powertrain from the awesome SLS AMG. But rather than just make the move and be done with it, Leno asked viewers whether he should restore the silver sedan or carry on with his plan to resto-mod. Well, the restoration team won, and the 6.3-liter sports sedan soldiers on unmolested. That is, of course, no bad thing, according to Leno. In his latest video, he revisits the 1972 luxury sedan, and takes it for a spin around Los Angeles. Fans of Mercedes' big-grilled 1970s styling won't want to miss this video.

Formula One approves aerodynamic rule changes to promote more passing

LONDON — Formula One has approved aerodynamic rule changes for 2019 aimed at promoting closer racing by making it easier for cars to overtake, the sport's governing body said on Tuesday. The measures include a simplified front wing with a larger span, front brake ducts without winglets and a wider and deeper rear wing. The International Automobile Federation (FIA) said its Formula One commission, Strategy Group and World Motor Sport Council had approved the changes. The changes should reduce turbulence for cars that are following each other, and come after criticism of the lack of overtaking in some races. The FIA said the vote, on the last day before unanimous agreement is required for any 2019 regulation changes, followed research carried out by a majority of the teams and backed by commercial rights holders Liberty Media. "These studies indicated the strong likelihood of a positive impact on racing and overtaking within F1 and as such have now been ratified for implementation in 2019," the statement added. "The approved changes are separate to the ongoing work being undertaken in regard to defining Formula One's regulations for 2021 and beyond." Motorsport.com suggested several teams, including Ferrari and Red Bull, had been opposed to the proposals but were outvoted. Formula One's current agreements with teams expire at the end of 2020 and all parties are discussing what kind of engine and rules should be introduced after that. Liberty want to level the playing field, reduce the costs and introduce a more equal distribution of the revenues. Only three of the 10 teams — Mercedes, Ferrari and Red Bull — have won races in the V6 turbo hybrid era that started in 2014, and Mercedes has so far won every championship. The FIA said it was continuing to evaluate a range of other measures to encourage closer racing. Reporting by Alan BaldwinRelated Video: Image Credit: Reuters Motorsports Ferrari Mercedes-Benz Technology Racing Vehicles F1 fia liberty media