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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

8 car technologies designed to keep you safe

Technologies are always advancing forward, especially in your vehicle. As more safety technologies are being introduced into the market, it can be hard to keep track of everything. So here are 8 technologies designed to keep you safe on the road. Want more coverage? Head over to http://bit.ly/2CcOngW Ford Kia Mercedes-Benz Subaru Toyota Volkswagen Volvo Autoblog Minute Videos Original Video FCA automatic emergency braking

Mercedes-Maybach Pullman is the luxury car for the discerning dictator

For decades, Mercedes-Benz and Mercedes-Maybach cars have been the ride of choice for leaders across the globe, presidents, ambassadors, dictators and despots alike. The Pullman model — a long-wheelbase six-seat variant — has been particularly popular with this select clientele. This week, the German automaker announced the latest version of the car, the Mercedes-Maybach Pullman S650. Essentially, this is a stretched version of the V12-powered Maybach with two rear-facing seats just behind the front row. Mercedes is calling this vis-a-vis seating. There's also a partitioning glass between the front seats and the rear cabin. This is of course to help prevent the chauffeur from learning and spilling any state secrets or plans for plans for secret moon bases. New for this model is a front-facing camera for rear-seat passengers. This allows occupants to watch for any oncoming obstacles, barricades or road blocks. Visually, there's no mistaking the Pullman for another Maybach or really anything else on the road. The car is 21.3-feet long, 4.5-feet longer than the standard Maybach or roughly the size of two and a half Smart Fortwo placed bumper-to-bumper. The requisite 20-inch 10-hole wheels are present and the standard pinstripe Maybach grille has been updated with a slightly new design. The car only comes in S650 trim, meaning it's powered by a 630 horsepower 6.0-liter twin-turbo V12. As expected, the Mercedes-Maybach Pullman isn't cheap. Orders have started, but be prepared to shell out at least $615,000 before adding any custom touches. Related Video: Featured Gallery 2019 Mercedes-Maybach Pullman View 10 Photos Image Credit: Daimler Design/Style Maybach Mercedes-Benz Luxury Special and Limited Editions Sedan mercedes-maybach mercedes-maybach pullman