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Mercedes C350e PHEV will start at 51,000 euros

Mercedes-Benz will start selling its C350 Plug-In Hybrid in Europe next month, for a somewhat reasonable price. The Daimler division has announced the sedan will cost about 51,000 euros ($58,000 US). Which isn't insanely expensive by Benz standards. Mercedes first showed off the model stateside at the North American International Auto Show in Detroit last month, and the specs were pretty impressive. The car delivers a combined 275 horsepower and 443 pound-feet of torque from its gas-powered engine and electric motor. The C350 PHEV also offers a 112 miles per gallon equivalent fuel efficiency rating (using the more lenient European driving cycle) alongside a 0-60 mile per hour acceleration time of less than six seconds. And the car can go as far as 20 miles on electricity while reaching a top speed of 130 miles per hour. Both lead-footers and tree-huggers can rejoice at that. Americans won't be that far behind their European brethren, as the model will go on sale as a 2016 model-year version in the US this fall. In the meantime, for some more information on a sedan that we think qualifies as a bit of guilt-free fun, take a look at Mercedes's press release below. Sales release for the C 350 e: Future inside Stuttgart, Feb 02, 2015 Stuttgart – As a plug-in hybrid, the new Mercedes-Benz C 350 e combines an extraordinary level of efficiency, dynamism and comfort. In both its Saloon and its Estate guise, the performance of a sports car makes it a convincing proposition, especially combined with certified consumption figures of just 2.1 litres of fuel per 100 kilometres and a range of up to 31 kilometres in all-electric mode. Both the Saloon and the Estate model are equipped with air suspension and a pre-entry climate control system as standard, delivering a unique level of driving and climate comfort. The C 350 e is available to order now from 50,961.75 euros for the Saloon and 52,627.75 euros for the Estate (prices include VAT). Both vehicles will be at dealerships from March 2015. As a plug-in hybrid, the C 350 e combines a combustion engine with an electric drive system and a high-voltage lithium-ion battery with a capacity of 6.38 kWh, which can be charged from an external power source. Thanks to an intelligent on-board charging system, this takes approximately one hour and 30 minutes at a wallbox. A charging time of around two hours is achievable via a socket.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

2014 Mercedes-Benz S-Class caught totally undisguised

Based on the lightly camouflaged spy shots of the 2014 Mercedes-Benz S-Class we've seen lately, it hasn't taken a vivid imagination to picture what the next iteration of this big luxury sedan will look like. Even so, we now we have our first unobstructed views of the redesigned S-Class, codenamed W222, as it has just been caught out flaunting for some promo shots.
The first thing we notice about the new S-Class design is the disappearance of the last generation's flared wheel arches. Yet the new design adds even more character with bodyside creases similar to the CLS-Class and some elements reminiscent of 2007's F700 Concept, including the massive grille and vertical LED taillights. Other key details include a large panoramic roof and the narrow exhaust outlets, but the large LED-trimmed headlights and the aggressive front fascia are probably the biggest departure from the current design. With these spy shots, we also catch a blurry shot of the interior, but we've seen a practically uncovered look at the new S-Class' cabin back in January.
Overall, the next S-Class sports an expressive and premium new look, but as far as all-new designs go, it's quite conservative - a move no doubt fitting for these lean financial times.