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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"

Mercedes-AMG GT3 opts for big displacement without a turbo

There was a time when there were numerous categories in sports car racing: GT1, GT2 , GT3... but these days they've all been amalgamated into the latter. That's left a GT3 class packed with competitors and possibly more contentious than ever before. What you see here is Mercedes' new challenger, in official form after being leaked earlier today by the French website Le Point. Replacing the SLS AMG GT3 that won its class (among other races) the Nurburgring 24 Hours in 2013 is the new Mercedes-AMG GT3. Set to be revealed at the Geneva Motor Show, it's the racing version of the new Mercedes-AMG GT, and aside from looking the business, it has the makings of a highly competitive entry. As you can see, it sits closer to the track surface than the road-going version, and packs more extreme aero – including a front splitter you could serve dinner off of, little winglets to deflect the air away from the front tires, deep side sills, a massive rear wing and (though we can't see it presently) what promises to be a very large rear diffuser. It's also got more ventilation to feed the engine and cool the brakes, and a stripped-out cabin with full roll cage and a steering device that's long since evolved beyond resembling an actual "wheel." To save weight, Mercedes has redone many of the panels out of carbon fiber, but one of the most intriguing elements is what you'd find under that woven hood: instead of adapting the 4.0-liter twin-turbo V8 from the road-going GT, AMG has slotted in the larger atmospheric 6.3-liter V8 from the outgoing racer – coupled to a six-speed sequential gearbox. With its new GT3 entry, Mercedes surely hopes to take a slice of the customer racing market that Porsche in particular has developed into a successful and profitable business over the years. Racing fans, however, will be more interested to see how this puppy fares at Le Mans, the Nurburgring, the Blancpain sprint and endurance series, the United SportsCar Championship, the FIA World Endurance Championship and countless national series around the world. It'll have tough competition on its hands, though, from the likes of the Porsche 911 RSR, Audi R8 LMS, Bentley Continental GT3, Ferrari 458 Italia GT3, McLaren 650S GT3, Lamborghini Huracan GT3 and countless others that battle for glory on a racetrack somewhere on any given Sunday. World premiere in Geneva for spectacular AMG racing car All-out attack : the new Mercedes-AMG GT3 Affalterbach.