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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Recharge Wrap-up: Mercedes gets F1 efficiency, EV charging in Vermont, VW e-Golf to use Bosch

Efficiency equals performance, especially in the case of Formula 1 racing. The Mercedes AMC Petronas team points to several key efficiency technologies it uses to get the most out of its cars. And if their utter dominance so far this season is testament to this relationship, perhaps we should pay attention. Mercedes highlights hybrid tech, turbocharging, aerodynamics, lightweight construction, tribology (both in making internal components and lubricants more slippery) and simulation as crucial to getting around the track faster than anyone else. These just happen to be some of the same things that make the cars we drive on public roads more fuel-efficient. Learn more in the press release below. It's a good read. Brammo, maker of sweet electric motorcycles, is teaming up with TEAM Industries to make drivetrains for electric vehicles. TEAM, which specializes in drivetrain technology, will also become an investor in Brammo as part of the partnership. "The electric vehicle market is a growth market," says TEAM CEO and President David Ricke, "and TEAM and Brammo will be providing a wide range of solutions for OEM manufacturers." Read more over at EV World. Vermont celebrated the installation of a new EV charging station as part of a Green Energy Corridor between Boston and Montreal. When finished, drivers will be able to make the whole trip in an EV with access to charging along the way. For $5, customers can charge their vehicle in about 30 minutes at the Red Hen Baking Company in Middlesex. There are currently only about 700 EVs on the road in Vermont. The state has a goal to get 90 percent of its energy from renewable sources by 2050, and getting more EVs on the road is crucial to that mission. Vermont hopes that expanding the charging infrastructure will convince more people to go electric. Read more at Vermont Public Radio's website. For it's new e-Golf, Volkswagen will use Bosch chargers for home installation and ChargePoint stations at its dealerships. Bosch will have various 240-volt options for the home, and will also provide installation. e-Golf customers will also get a free ChargePoint membership, and will have access to the company's network of charging stations worldwide. The 2015 e-Golf goes on sale in the US later this year. Read more in the press release below. Synergies between F1 and Road Car Development: Efficiency equals performance In Formula 1 Racing, performance is everything.

Red Bull may seek engines from Ferrari after Mercedes snub

Red Bull and Renault's fractured relationship is pushing the Austrian F1 team to find a new engine provider. But after a trip across the German border to chat with Mercedes-Benz proved fruitless, the team is apparently set to head across its home country's southern border, and into Italy. Yep, Red Bull Ferrari could be a thing next season. According to RBR boss Christian Horner, the company is just doing "necessary due diligence" in contacting other engine suppliers, although he's willfully admitted to Germany's Bild newspaper that the "idea of Mercedes is finished," BBC Sport reports. It wasn't so much that Mercedes and Red Bull couldn't come to financial agreement – Red Bull owner Dietrich Mateschitz views throwing money into F1 in much the same way you or I toss pennies into the mall fountain – but rather that the Germans had no interest in supplying the best engines on the grid to the factory team's perennial rival. BBC Sport seems to think that fact, along with what the outlet calls Red Bull's "antagonistic" relationship with engine suppliers, killed the Mercedes deal. Honda and RBR aren't likely to happen either, thanks to McLaren (not that we think Red Bull would approach the Japanese, which have struggled mightily all season long). By process of elimination, that just leaves Ferrari. Scuderia Ferrari Team Principal Maurizio Arrivabene confirmed that his team can accommodate Red Bull's engine needs, and that he wasn't concerned with the idea of a Ferrari engine in an Adrian Newey-designed body. "In theory they have big names, with Newey as chief designer and it is easy to think that if you give them the engine they will build a scary chassis, which means they will be really competitive," Arrivabene told BBC Sport. "Concerning my team, my engineers and aerodynamicists know their own jobs. For that reason I don't have a problem, and competition is nice when you have a stronger competitor." "This doesn't mean tomorrow morning we will give our engines to Red Bull or Toro Rosso," Arrivabene added. And it's that statement we'd suggest remembering. There are, after all, still seven races left in the 2015 season, which is quite a lot of time for new and different developments within the sport's notoriously gruesome political process. In other words, don't count on an announcement from any team or manufacturer for at least a few more races. Related Video: