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Mercedes-Benz USA confirms relocation to Atlanta

Porsche, you no longer have Atlanta to yourself. Mercedes-Benz USA has confirmed that it will be moving its corporate headquarters (shown above) from Montvale, NJ, to Georgia's most populous city. This is the second high-profile corporate relocation in the past year, as Mercedes follows in the footsteps of Toyota, which announced its relocation from California to Texas back in April (Subaru also announced a relocation, but it was just four miles away from its old offices). According to the German company, executives and their staff will relocate to an interim facility in the city's Central Perimeter until a brand-new, long-term home is completed in 2017. Around 1,000 employees will be impacted by the move, although Mercedes didn't mention if any employees would be let go as a result of the relocation. The company won't be abandoning New Jersey completely, as it will retain "several operational areas" in both Montvale and Robbinsville, NJ. As Mercedes USA CEO Steve Cannon explains, there are a number of good reasons for the company's relocation. "Atlanta is a premier city which places us closer to our ever-growing Southeast customer base, our port in Brunswick, Georgia, and to Mercedes-Benz US International, our Alabama manufacturing facility, which accounts for half of the vehicles we sell here in the US," Cannon said in a statement. "For our employees, Atlanta offers a strong quality of life, terrific schools and wonderful cultural and recreational opportunities." Mercedes-Benz USA Announces Move of Corporate Headquarters to Atlanta Several operational areas to remain in New Jersey including Parts Distribution Center and Regional Office January 06, 2015 - MONTVALE, N.J. Mercedes-Benz USA (MBUSA) today announced that it will relocate its corporate headquarters to Atlanta, Georgia, in a move designed to better serve its growing customer base and strengthen the company's position for long-term, sustainable growth. MBUSA executives and staff will relocate from its primary facility in Montvale, New Jersey, to a temporary facility in Atlanta's Central Perimeter on an interim basis. The company will construct a new, state-of-the-art headquarters expected to be completed in early 2017. MBUSA plans to begin moving employees starting in July 2015. The move, which will affect approximately 1,000 employees, will be phased to help minimize any disruption to business operations. Several operational areas will remain in both Montvale and Robbinsville, New Jersey.

How long will the 'golden age' of performance last?

High-powered sports and luxury cars were everywhere at the New York Auto Show, prompting the obvious question for enthusiasts: How long will this golden age of performance last? Industry leaders have some time before regulations elevate the Corporate Average Fuel Economy level in 2025. Even then, they expect cars rippling with power to survive in some form. "Is it the end of an era," I don't think so," said Ola Kallenius, Daimler AG board member for Mercedes-Benz cars marketing and sales. "That performance element of individual mobility I don't think will ever go away." Kallenius, who oversaw the company's AMG division from 2010-2013, expects it to continue to grow. Last year, AMG sold a record 68,875 units around the world, an increase of 44.6 percent over 2014, with strong growth in the US, China, and Germany. Still, there's always the potential for gas to spike, and pending fuel economy regulations are looming. That could lead AMG to add electrification to its products, Kallenius said, pointing to the electric SLS as a test case. Chevy is also thinking ahead, said Al Oppenheiser, chief engineer of the Camaro. He wouldn't bite when asked about electrification for the Camaro (he did say "never say never"), but admitted in 2025 "it's going to be pretty tough to sell V8s." For now, things are rosy for muscle cars, and Chevy confidently showcased the 640-hp Camaro ZL1 in coupe and convertible form in New York. "I think that this is truly the golden age of performance," Oppenheiser said. It's hard to disagree. News & Analysis News: The 2017 Mazda MX-5 Miata RF was a show-stopper in New York. Analysis: There was a palpable energy when this RF — for Retractable Fastback — was revealed the night before the show at a trendy off-site venue near the Hudson River. Even as a parade of SUVs and flashy luxury cars rolled out the rest of the week, the Miata remained a hot topic. The Retractable Fastback is really a clever targa top, with part of the roof stowing behind the seats, adding about 100 pounds compared to the standard convertible. It makes the car more practical and arguably more attractive. The RF continues Mazda's tradition of selling the Miata with a hardtop variant. The first and second generations offered a detachable one, and a power retractable hardtop (a $1,700 option) was available on third-gen models. Judging by its reception in New York, the RF could prove to be even more popular than its predecessors.

Mercedes forced to lower MPG ratings on two C300 models *UPDATE

*UPDATE: Donna Boland, manager of corporate communications at Mercedes Benz USA, told AutoblogGreen that the sticker change only applied to around 500 C-Class vehicles on dealer lots, since a new C-Class came out in late August. "About 500 are left in the United States, and we've relabeled them," she said. First Hyundai, then Ford and now Mercedes-Benz. The list of companies that have had to change their vehicles' official EPA fuel economy ratings has just grown by one with the announcement that the 2013 and 2014 C300 4-Matic FFV and PZEV versions need to have their EPA labels adjusted. The changes aren't massive, at most one mile per gallon. The changes aren't massive, at most one mile per gallon, but they are lower than before. The FFV version goes from 20 to 19 mpg in the city while the PZEV drops one mpg across the board from 23/20/29 combined/city/highway) to 22/19/28. The FFV's combined (22) and highway (27) ratings stay the same. Other Mercedes vehicles that were spot checked turned out to have accurate labels. The problem, which is reminiscent of the issues that Ford had with the Total Road Load Horsepower, was that "Mercedes underestimated the impact of aerodynamic drag and tire rolling resistance known as 'road-load,'" the EPA said in a statement you can read below. We have asked Mercedes for more information on the issue but have not yet heard back. We're not sure how many vehicles the EPA is retesting (or asking to be retested), but the agency says that the C300 models were evaluated again by Mercedes "with EPA oversight" and the EPA did its own tests at the National Vehicle and Fuel Emissions Laboratory in Ann Arbor, MI. Christopher Grundler, the director of EPA's Office of Transportation and Air Quality, said that the EPA knows that the changes are minimal, but that, "it is important that our oversight system is producing the correct results because even one MPG matters to consumers." In case you need a primer in the recent history of companies adjusting their EPA numbers, check out this and this. Based on today's news, we won't be surprised to hear more changes are coming. EPA Requires Mercedes-Benz to Correct Fuel Economy Labels for Two C300 4-Matic Vehicles WASHINGTON - The U.S. Environmental Protection Agency (EPA) is revising estimates for two 2013/2014 Mercedes C300 4-matic vehicles, the FFV and PZEV, to ensure consumers are given accurate fuel economy values.