Mercedes-benz: Sl-class on 2040-cars

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'55 Mercedes Gullwing racer expected to sell for $6 million

RM Sotheby's has a Gullwing up for auction. Not just any Gullwing, but one of just four prepared by the factory for racing. And it's expected to fetch $6,000,000, (give or take a million) when it crosses the auction block next month in New York. Chassis number 5500640 is billed as "the rarest and most desirable W198 Gullwing ever presented for public auction," and it's not hard to see why. It was used for both racing and testing purposes, including an entry in the notoriously grueling Tour de France by none other than Sir Stirling Moss. He placed it second only to the Marquis de Portago in his Ferrari 250 GT TdF, often outperforming the Ferrari in stages of the event. It was in the possession of one owner since 1966, who stored it for 40 years before passing it on to his son in 2008, who in turn underwrote a comprehensive three-year restoration project and has now put it up for auction. Gullwings are invariably the most sought-after post-war production Mercedes when they come up for auction. The highest price one has ever garnered, according to the records at Sports Car Market, was $4.62 million paid in early 2012 at Gooding & Company's Scottsdale auction. This example, however, stands to far surpass that amount to set a new record. It's just one of several notable lots consigned for the Driven By Disruption event, set to take place on December 10 in New York. Alongside it, RM has the Lamborghini Concept S (valued at over $2.4 million), a 1962 Aston Martin DB4 GT Zagato (over $16m), and a 1956 Ferrari 290 MM driven by Juan Manuel Fangio ($28m). In short, it ought to be a significant sale, and we'll report the results once they're in.

Next Mercedes-Benz C-Class spotted in the snow

The entry-level Mercedes-Benz C-Class has long felt like nothing more than, well, just that. Aside from the potent and delicious C63 AMG models, there hasn't been much to set the C-Class apart in the entry-level luxury/sport segment, leading to the model being regarded by many as "The Cheap Mercedes." No, it's certainly not a bad car, but for our money, it hasn't stood up particularly well to competitors like the BMW 3 Series or Audi A4.
So with the handsome new CLA-Class coming to round off the entry-level end for Mercedes-Benz, big plans are in store for the C-Class. We can see some evidence of that in this latest set of spy shots from our friends at CarPix. According to earlier reports, the new C-Class will be "far more dramatic" in the visuals department, and while the sedan's sculpting is still covered by camo, the much sleeker headlamp design we see here is, at the very least, a good start. The car's overall size is expected to grow a bit to further distance itself from the CLA, though thanks to lightweight materials, curb weight isn't expected to increase.
Just like the current model, the new C-Class is expected to use four- and six-cylinder engines, both gas- and diesel-fed, and overall power output for the global engine range should span from 120-ish on the low end to as much as 330. These new engines are expected to be mounted lower and farther rearward than before, offering better balance for both rear- and 4Matic all-wheel drive configurations. And as for that AMG? Rumors suggest a turbocharged 4.0-liter V8 will fall underhood.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos