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2015 Mercedes-Benz S63 AMG Coupe

Conventional wisdom would dictate that adding more power and several key performance enhancements to an already very good car, like the 2015 Mercedes-Benz S550 Coupe, will end up equaling an even better car. In the case of the 2015 Mercedes-Benz S63 AMG Coupe, conventional wisdom sort of applies, but perhaps not as much as we'd have initially guessed. We'll get into the nitty gritty details in just a moment, but here's the most immediate takeaway we had in our minds as we walked away from this super coupe: The S63 AMG is excellent, but so is the slightly more mundane S550 Coupe on which it is based, and which is priced some $41,000 less expensive than its more powerful sibling. Chew on those figures while we examine what differentiates the two S-Class Coupes. Drive Notes As expected, the single greatest highlight of the 2015 S63 Coupe is its engine. As a powerplant, it's a gem. As a hand-built engineering exercise, its 577 horsepower and 664 pound-feet of torque are just as impressive in real life as they sound when recited from stat sheets. Not that the old CL63 AMG was lacking in power, but the new S63 AMG Coupe boasts 41 more horses and 74 more lb-ft than the outgoing engine. The run to 60 miles per hour takes a scant 3.9 seconds, according to M-B, aided in no small part by the car's 4Matic all-wheel-drive system and other assorted electronic brains deciding where, exactly, all those ponies should be sent. The rear-biased system is tuned to send two-thirds of the engine's power to the rear wheels in a bid to make the car feel more like what performance-minded drivers expect. Top speed is electronically limited to 186 miles per hour, which is plenty fast enough, even in the days of 200-plus-mph sedans from M-B's former corporate cousin Dodge. We didn't get anywhere near the car's maximum velocity, but our brief trips into triple-digit territory were quiet, comfortable and completely free of drama. The seven-speed automatic gearbox responds quickly to requests of your right foot, but the steering wheel-mounted paddles don't change gears as quickly as we'd like when in Manual mode. Controlled Efficiency (which we'd call Comfort) maximizes efficiency, keeping the transmission in higher gears and shifting earlier than when in Sport mode, and we didn't find much fault with the computer's shifting algorithms in either setting.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Aston Martin and Mercedes-AMG formalize technical partnership

The development of a partnership between Mercedes-Benz and Aston Martin has been a long time coming. The news dates back to 2008, and over the five years since was supposed to lead to a rejuvenation of both the Maybach and Lagonda brands. That program ultimately fell apart, but the tie-in was forged afresh in July when the two automakers signed a letter of intent over a renewed partnership. And now that partnership has been formalized.
In a deal just announced, Mercedes-AMG will build a new V8 engine for Aston Martin that will power a new generation of luxury GTs for the British marque, presumably to replace the 4.7-liter V8 in the Vantage. The relationship appears to be similar to the one already in place between AMG and Pagani, only in this case, will involve Daimler taking as much as a five-percent stake in Aston Martin and an observer seat on Aston's board.
The technical partnership is also set to lead to the supply of electric and electronic systems, and could incorporate "additional areas of cooperation in the future." Whether that will include a fresh attempt at reviving Lagonda remains to be seen, as does the future of Aston's long-serving, Ford-based 6.0-liter V12 engine. But for now you can read the full announcement below.