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Mercedes considering GLA-based crossover coupe

BMW opened a whole Pandora's Box when it introduced the X6 back in 2008. Sure it made little sense, sacrificing all that "utility" for a little more "sport," but it's been a solid success for BMW - especially considering the nominal expense it cost to develop the X6 on top of the X5 on which it's based. Little wonder that, while BMW has already followed up with a smaller version in the form of the X4, other automakers are starting to catch up. And that includes Mercedes-Benz.
The German automaker is preparing to launch a new MLC, based on the M-Class but with a sportier silhouette, and previewed it with the Concept Coupe SUV at the Beijing Motor Show. But that's just the start, according to the latest report from Automotive News Europe.
Mercedes is reportedly considering spinning off an entire line of crossovers more for use on the road than off it. Which may go without saying for most crossovers on the market, but considering the Geländwagen with which Mercedes got its start in SUVs, would mean an even further departure than it has undertaken already.

Daimler ponders partnerships with Apple, Google

Daimler Chairman Dieter Zetsche is willing to consider joint ventures with tech giants like Apple and Google. Don't expect the automaker's vehicles to become just another platform for their software, though. In an interview with a German magazine, the chairman admits "different types" of partnerships could be possible, according to Reuters. As vehicles become increasingly connected, greater expertise is necessary in creating their software. The changing market is an opportunity for tech companies to enter the auto industry. "Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said, according to Reuters. "That can be interesting for both sides." Although, he was clear no deals had happened, yet. For automakers, the danger of this cooperation is for a vehicle to be just a physical device that runs the software. "We don't want to become contractors who have no direct content with customers any more and supply hardware to third parties," he said in the interview. Zetsche has been working out how to create this balance for a while. Earlier this year, he said that some partnerships with Silicon Valley firms could be helpful. However, data privacy remains a major concern, especially in the wake of multiple vehicle hacks in recent months. In the chairman's opinion, a Mercedes-Benz shouldn't just protect its occupants physically but also their personal information. Related Video:

Brabus rockets the Mercedes S65 to 900 horsepower

Some people you just can't please. They take a look at a vehicle with 621 horsepower and 738 pound-feet of torque on tap – one of the most powerful cars money can buy – and say that's still not enough. Fortunately there are companies like Brabus that cater to just such individuals. The Mercedes tuner extraordinaire brought the Rocket 900 to the Geneva Motor Show this year. It's based on the S65 AMG – yeah, the one with the twin-turbo V12 – but takes it a step or ten further. For starters, Brabus has bored the engine out to 6.3 liters and hooked up new turbochargers, exhaust, intake and more – cranking output up to 887 hp and a mind-bending 1,106 lb-ft of torque. Of course it didn't stop there, revising everything from the limited slip differential and air suspension to aero kit and interior. The result? Try 0-62 in 3.7 seconds, a 217-mile-per-hour top speed and a price tag approaching $400,000. Related Video: Featured Gallery Brabus Rocket 900: Geneva 2015 View 16 Photos Related Gallery Mercedes-Benz S65 AMG Brabus Rocket 900 View 30 Photos Related Gallery 2015 Geneva Motor Show Videos View 25 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Aftermarket Geneva Motor Show Mercedes-Benz Luxury Performance Sedan 2015 Geneva Motor Show Brabus mercedes s65 amg brabus rocket 900