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Mercedes-Benz to build new ML coupe-crossover in Alabama in 2015

Mercedes-Benz will expand its factory in Tuscaloosa, AL, to build the ML Coupe, a new crossover that will join its lineup in 2015. Mercedes will also ramp up production to build facelifted versions of the M-Class and GL-Class SUVs, lifting the factory's total production capacity to about 300,000 units annually in 2015. It made 185,000 vehicles in 2013. In addition to SUVs, the Tuscaloosa site also makes the C-Class sedan.
The plans come as part of Mercedes' strategy to capitalize on Americans' increasing demands for SUVs. The company said the SUV market was up 12 percent in first half of 2014, and expects it to grow at twice the rate of the regular market in 2015 and 2016.
"We are seeing climbing demand for SUVs." - Dieter Zetsche

Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

Aston Martin tipped for F1 return with Red Bull, Mercedes

Aston Martin could be plotting a return to Formula One for the first time in over half a century. And not as a backmarker, either. That is, at least, if the latest rumors materialize. While most automakers that participate in F1 do so as either a team owner (like Ferrari and Mercedes) or as an engine supplier (think Renault or Honda), the rumored Aston Martin deal would take a different approach. According to Autosport, the proposal would have the Red Bull Racing team run Aston Martin branding – but not its engines. Those would be provided by Mercedes, just like the engines in the British marque's upcoming slate of road cars. In that regard, the deal would not be unlike the one which Red Bull currently has with the Renault-Nissan Alliance, which sees the team running Renault engines and Infiniti branding. Andy Palmer was a pivotal figure in brokering that unusual arrangement when he was working for Carlos Ghosn, and is now tipped to be brokering a similar deal in his new capacity as Aston Martin's CEO. Though Aston has found glory in sports car racing (including Le Mans and its various associated series), it was never much of a contender in grand prix racing. It competed in a handful of races in 1959 and 1960, but never achieved results worth bragging about. Aston was rumored to be plotting a return when David Richards sat as chairman of the company, having run Aston's racing program as well as Honda's F1 team previously. Those rumors, however, never materialized. Whether this time 'round gains any traction remains to be seen - Aston Martin declined to either confirm or deny the reports when reached for comment by Autoblog. Red Bull has been growing increasingly dissatisfied (and increasingly vocal about its dissatisfaction) with Renault engines over the past couple of seasons. Though the two parties won four back-to-back world titles together, things took a noticeable step backward after the new turbo engine regulations took hold for the 2014 season. Nissan/Infiniti and Red Bull are contracted to continue collaborating until the end of next season. After that is when the new Aston deal could take hold, and Mercedes is reportedly keen on the idea so that it could add another customer to its F1 engine supply business and offset the costs of development. That could effectively prove the end of Renault in F1 (at least for the time being). Aside from Red Bull, the French automaker currently supplies only that outfit's sister team Toro Rosso.