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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

2013 Airstream Interstate 3500 EXT

LA To The Grand Canyon In The Mercedes-Benz Of RVs
Piloting an 8,500-pound motorized house down the highway is far from my idea of fun, yet inexplicably, I'm enjoying myself. My grin has nothing to do with my camper's handling, as this heavily accoutered Mercedes-Benz Sprinter drives like a 25-foot long breadbox. My smile has nothing to do with on-road stability, as the ten-foot-tall, slab-sided vehicle reacts to wind gusts like the vertical stabilizer on a Boeing jet. My delight has nothing to do with its throttle or braking response, either, as both are as numb as your forehead after the eighth beer.
This monstrosity makes me happy for one reason - my passengers are undeniably having a good time.

2016 Italian Grand Prix race recap

The Italian Grand Prix at Monza is called the Temple of Power. Furthermore, the winning driver in Italy started on pole in 13 of the last 16 years, and only one driver in that time has won the Italian GP from behind the front row of the grid: Rubens Barrichello in 2002 and 2009. By this point in the current Formula 1 season (era?) we know what it means when a track emphasizes both power and pole position: Mercedes-AMG Petronas. The Silver Arrows locked out the front row with Lewis Hamilton on pole. A poor start prevented the Briton from capitalizing on the advantage, so teammate Nico Rosberg and four other drivers swept by him before the end of the second turn. Mercedes would later say a clutch issue caused Hamilton's botched start, but that didn't help the man who'd just fallen to sixth place. Rosberg got about two laps of television coverage on his way to an unbothered victory ahead of Hamilton. Ferrari made Hamilton's second-place finish easier by sticking to a two-stop strategy; both Mercedes drivers pitted once. We aren't sure why Ferrari didn't at least attempt a one-stopper once Sebastian Vettel and Kimi Raikkonen had been gifted second and third on track. A pit stop took about 23 seconds from entry to exit and Vettel finished third, six seconds behind Hamilton. Raikkonen finished fourth, another seven seconds behind Vettel. Perhaps the Scuderia's tire usage wouldn't allow longer stints, but we'll never know. Daniel Ricciardo wielded his Red Bull like a scalpel to make an impeccable pass on Valtteri Bottas in the Williams and take fifth place. Ricciardo, trailing another Italian province behind, somehow closed the gap on Bottas in just the braking zone of Turn 1, pulling alongside near the apex without locking a wheel on entry nor running wide on exit. Bottas claimed sixth ahead of Red Bull's Max Verstappen, Sergio Perez in the Force India, Felipe Massa in the second Williams, and Nico Hulkenberg in the second Force India sealing the top ten. Monza did spring a few on-track surprises. Esteban Gutierrez drove Haas F1 into Q3 for the first time this season, the Mexican setting the sixth-best time in Q2. Manor Racing planned for Monza all season, Pascal Wehrlein repaying the effort by qualifying 13th. Fernando Alonso pitted his McLaren on Lap 50 of the 53-lap race for a set of super soft Pirellis, then set the fastest lap. It's Honda's first fastest lap since 1992. The biggest moments happened off the track.