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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Mercedes-Maybach G650 Landaulet fetches record $1.4 million at auction

Alas, G-Wagen fans: The last available 2017 Mercedes-Maybach G650 Landaulet has sold to a private Belgian buyer, with all proceeds to benefit the children's sports charity the Laureus Sport for Good Foundation. The price tag at the Zoute Sale at Bonhams was a record ˆ1.2 million, or about $1.4 million. We previously dubbed the luxury off-roader " the ultimate safari machine" for its super-extravagant features. Its soft top can be raised or lowered electronically, as can a glass partition to the driver's compartment (wouldn't be a Landaulet without that, now would it, Jeeves?). What's more, the two rear seats can be fully reclined, with leg rests extending from below, and with access to folding tables, 10-inch LCD screen and heated, cooled and illuminated (!) cup holders. As it has the number 650 in its name, however, the Landaulet also features a twin-turbocharged V12 that generates 630 horsepower and 738 pound-feet of torque. Bringing up the G-Wagen part of the bargain is a four-wheel-drive system with front, center, and rear differential locks, that sends power to solid portal axles front and rear, which move the differential and drive axles above the wheel centers for additional ground clearance. The grandest G sold Friday in Brussels was reportedly straight from the factory and one of only 99 to be built. No G650 Landaulets were sold in the United States. The Bonhams Motoring Department's fifth annual Zoute Sale also saw the purchase of a 1968 Ferrari 365 GTC Coupe for ˆ805,000 euros ($945,000), the second most-valuable lot of the sale. Related Video:

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.