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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Recharge Wrap-up: Mercedes gets F1 efficiency, EV charging in Vermont, VW e-Golf to use Bosch

Efficiency equals performance, especially in the case of Formula 1 racing. The Mercedes AMC Petronas team points to several key efficiency technologies it uses to get the most out of its cars. And if their utter dominance so far this season is testament to this relationship, perhaps we should pay attention. Mercedes highlights hybrid tech, turbocharging, aerodynamics, lightweight construction, tribology (both in making internal components and lubricants more slippery) and simulation as crucial to getting around the track faster than anyone else. These just happen to be some of the same things that make the cars we drive on public roads more fuel-efficient. Learn more in the press release below. It's a good read. Brammo, maker of sweet electric motorcycles, is teaming up with TEAM Industries to make drivetrains for electric vehicles. TEAM, which specializes in drivetrain technology, will also become an investor in Brammo as part of the partnership. "The electric vehicle market is a growth market," says TEAM CEO and President David Ricke, "and TEAM and Brammo will be providing a wide range of solutions for OEM manufacturers." Read more over at EV World. Vermont celebrated the installation of a new EV charging station as part of a Green Energy Corridor between Boston and Montreal. When finished, drivers will be able to make the whole trip in an EV with access to charging along the way. For $5, customers can charge their vehicle in about 30 minutes at the Red Hen Baking Company in Middlesex. There are currently only about 700 EVs on the road in Vermont. The state has a goal to get 90 percent of its energy from renewable sources by 2050, and getting more EVs on the road is crucial to that mission. Vermont hopes that expanding the charging infrastructure will convince more people to go electric. Read more at Vermont Public Radio's website. For it's new e-Golf, Volkswagen will use Bosch chargers for home installation and ChargePoint stations at its dealerships. Bosch will have various 240-volt options for the home, and will also provide installation. e-Golf customers will also get a free ChargePoint membership, and will have access to the company's network of charging stations worldwide. The 2015 e-Golf goes on sale in the US later this year. Read more in the press release below. Synergies between F1 and Road Car Development: Efficiency equals performance In Formula 1 Racing, performance is everything.

2017 Mercedes-Maybach S650 Cabriolet includes guaranteed exclusivity

For certain buyers, the only thing better than a super-luxurious cabriolet that requires enormous sums of money to buy is a a super-luxurious cabriolet that money can't buy. That's what Daimler promises with the 2017 Mercedes-Maybach S650 Cabriolet to be unveiled at the LA Auto Show. Limited to 300 units worldwide and just 75 in the US, having just three available color combinations magnifies the exclusivity. Turning the Mercedes-Benz S-Class cabrio into a droptop worthy of the Maybach family means slight revisions outside and in, and a whole lot of Maybach badges. Instead of the three lower intakes familiar from Mercedes' corporate language, there's black mesh highlighted by a shiny design element. It's not the most graceful face from dead-on, looking sort of like a chrome-lined grimace picked up from Wallace and Gromit. A Maybach emblem adorns the fenders and gleaming kickplates, the 20-inch wheels add an edge to the brand's traditional dinner-plate design. The 6.0-liter, twin-turbo V12 carries over from the donor convertible, with the same 621 horsepower and 738 pound-feet of torque hooked up to a seven-speed automatic transmission. The only three color treatments available in the US will be Zircon Red with a porcelain and black interior and a black top, Cote d'Azur Blue with a porcelain and saddle interior and a beige top, and Designo Diamond White with a porcelain and Yacht Blue interior with a dark blue top. The cabin works nautical themes lifted in part from the Mercedes-Benz Style Arrow 460-Granturismo yacht. Perforations in the leather seats evoke waterfalls. The "Flowing Lines" trim ornamenting the seats comes two different colors depending on the exterior hue; either "Piano lacquer" black with the Zircon Red or Magnolia Nut Brown with the other two options. Buyers will find profuse badging in embroidered, embossed, and inlaid varieties, as well as chrome-plated "1 of 300" lettering in several places like the cup holder and steering wheel. The few lucky customers who buy an S650 will also find a four-piece set of Maybach-badged luggage in the truck, two travel bags and two weekenders tooled up in the same leather as the interior. The key fob gets finished in Porcelain leather. A car cover comes standard, in the same color as the convertible top. A certificate signed by the mustachioed one, Daimler Chairman Dr. Dieter Zetsche, provides the corporate-badged icing on the cake.